Barriers of organic food purchase : Segmentation of young consumers
The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. The data collected was analyzed with SPSS 23.0 by carrying out hierarchica