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Lund Brand Management Group

Lund Brand Management Group (LBMG) is a research group founded 2010 at Lund University School of Economics and Management in Sweden. Our research focuses on strategic brand management. Our research purpose is to develop the understanding of brand phenomena as part of business, society and the world around us at large. We are particularly interested in how strong, sustainable, and valuable brands a

https://www.lusem.lu.se/organisation/research-networks/lund-brand-management-group - 2025-06-29