Med cykeln som marknadsföringsstrategi - En kritisk analys av Köpenhamn, Cykelstaden
This thesis is an analysis of the branding of Copenhagen as a bicycle city, in the context of globalization and capitalist competition between cities. The purpose of the research is to study how the branding of Copenhagen relates to the broader global discourse, as well as to examine what consequences the implementation of the bicycle city can have on society. The study is conducted as a discourse
