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More than just a label: The impact of the vegan label on product perception and consumption intentions across health consciousness levels A quantitative study in the food industry

Purpose: The study aims to examine whether health consciousness, as a cognitive heuristic, influences the impact of vegan labels, as external cues, on product attribute perceptions such as taste, health, and environmental friendliness, as well as on consumption intentions. As consumers face cognitive limitations when evaluating food products, this research aim to contribute to the understandin

Looking Beyond Variance: The power of Expected Shortfall in crisis-resilient portfolios

The 21st century has been marked by repeated financial crises that have challenged the effectiveness of traditional portfolio management strategies. Events such as the 2008 financial crisis, the Eurozone debt crisis, and the COVID-19 pandemic have exposed the vulnerabilities of conventional models, such as the widely used Markowitz (1952) mean-variance framework. Since this model balances risk and

This is where we are : Activating Identity through Emerging Archival Practices in Black European and African Diasporic Community Archives

This thesis explores how Black and African-diasporic community archives in Europe respond to the legacy of colonial erasure resulting in archival silences by utilising emerging archival practices to shape identity and collective memory, and build archival repositories for the future. Focusing on the digital platforms of three European community archives: Black Archives Sweden (BAS), the Black Cult

Will AI be the new manager? AI´s Influence on Managerial Responsibilities and Competencies

This thesis analyzes how managerial responsibilities and competencies are affected by the integration of AI within organizations. As AI technologies increasingly support or automate operational tasks, decision-making processes and strategic planning, the responsibilities of managers are evolving. The study aims to identify these evolving responsibilities, and the competencies required to effective

“En integrering utan integration” En kvalitativ studie av policydokument

This study aims to highlight the discursive structures present in Sweden's integration policy document. It focuses on defining the concept of integration and how the subject is constructed in the policy document. The study critically examines how immigrants are constructed in relation to "Swedishness" and identifies which actors are responsible for promoting integration. The research

Stepping up: Business Model Innovation under Institutional Pressures related to Sustainability

In recent years, there has been a growing awareness, demand, and regulation to adopt more sustainable practices within business operations. As a result, companies face increasing institutional pressures related to sustainability, which require them to adapt their businesses, comply, and remain competitive. This research contributes to the interpretation of sustainability in a business environment

Förtrollad av flödet: En studie om ungas konsumentbeteende, engagemang och beroende av TikTok

Forskningsfråga: Hur förtrollar sociala medieplattformar såsom TikTok, unga konsumenter (Generation Z)? Vilket typ av konsumentengagemang skapar TikTok? Syfte: Syftet med denna studie är att undersöka hur unga konsumenter förtrollas av TikTok som social medie och vilka faktorer som skapar konsumentengagemang, för att ta reda på vad som gör appen lockande och varför det leder till beroende. Metod: Research question: How do social media platforms like TikTok enchant young consumers (Generation Z)? What type of consumer engagement does TikTok create? Purpose: The purpose of this study is to investigate how young consumers are enchanted by TikTok as a social media platform and what factors create consumer engagement, this to find out what makes the app appealing and why it leads to addiction.

Petrographic Analysis of the Loftarstone Resurge Deposit in the Lockne Impact Structure, Sweden

Meteoritnedslag har spelat en grundläggande roll som ytmodifierande processer på jorden och andra himlakroppar. De har haft stor betydelse för omstruktureringen av jordskorpan, bassängbildning samt bildan- det av magmatisk och hydrotermal aktivitet. Av de cirka 200 nedslagsstruktur som identifierats på jorden har de flesta bildats på land, medan betydligt färre exemplar finns bevarade från marina Impact cratering has played a fundamental role as a surface modifying process on Earth and other celes- tial bodies. It has significantly influenced crustal reshaping, basin formation and the development of magmatic ac- tivity and hydrothermal systems. Of the roughly 200 impact structures that have been identified on Earth, the ma- jority occurred on land, with significantly fewer known examples p

När det ideella möter vinst

Examensarbetets titel: När det ideella möter vinst – En kvalitativ studie som undersöker attityder till strategiska samarbeten mellan icke-statliga organisationer och kommersiella företag Forskningsfråga: Hur påverkas intressenters attityder och uppfattningar av samarbeten mellan icke-statliga organisationer och kommersiella företag? Syfte: Syftet med denna studie är att undersöka hur strategiskTitle: When Nonprofit Meets Profit – A qualitative study exploring attitudes towards strategic collaborations between non-governmental organizations and commercial companies Research Question: How are stakeholder’s attitudes and perceptions influenced by strategic collaborations between non-governmental organizations and commercial companies? Purpose: The purpose of this study is to examine how

vi möts i minnet

Staden är ett lappverk av fragment. Lager på lager av material som funnits och använts, förändrats och förvanskats, fortsatt existera och försvunnit. Lager på lager av historier, berättelser och minnen som formats av och format materialen och rummen. Allting ihoptrasslat; en dialog mellan det som varit, det som är och det som kan bli. I kuststaden Varberg har hamnområdet avvecklats och flyttats fThe city is a patchwork of fragments. Layer upon layer of materials that have existed and been used, altered and distorted, continued to exist and disappeared. Layer upon layer of stories, narratives, and memories shaped by, and shaping, the materials and spaces. Everything is entangled; a dialogue between what has been, what is, and what might be. In the coastal city of Varberg, the port area ha

Back to the Future: Young Consumers Explore the Past With Retro Branding

This thesis explores how young Swedish consumers interpret retro branding by analyzing their engagement with advertisements through a semiotic lens. Using Pierce's triadic model and Hall's conceptual map, we examined the way young consumers interpret retro branding stimuli in the form of video advertisement. We showed two advertisements from the same brand, FILA, a retro campaign and a con

Ekonomiska faktorer kopplade till utstationerad arbetskraft i byggprojekt - En analys av direkta och indirekta kostnader

Abstract Title: The economic impact of posted workers in construction projects Author: Johanna Stenberg Supervisor: Radhlinah Aulin, Division of Construction Management Examiner: Rikard Sundling, Division of Construction Management Aim & goal: The purpose of this study is to gain a better understanding of the economic differences that incurr when employing posted workers compared to swedish la

From Playground to Launchpad: How the Involvement into Parental Business Shapes Offspring’ Entrepreneurial Career Intentions

Entrepreneurial intentions have been identified as a relevant precursor to entrepreneurial behavior; however, the complexities of entrepreneurial intention remain under-explored. This study examines the impact of offspring involvement with parental businesses on their entrepreneurial career intentions and the indirect roles of perceived desirability and perceived feasibility. Building primarily on

Graph-Neural-Network-Based Combinatorial Optimization under Natural Language Soft Constraints

The development of 6G network management technology relies on the solution of large-scale combinatorial optimization (CO) problems on graphs. Many of these problems are NP-hard and must be solved approximately in practice. Despite decades of research and development, classical heuristics and approximation algorithms still struggle with accuracy and the computational demands of scaling to large pro

Designing low-power hardware for high-precision cellular localization using attention-based machine learning algorithms

This thesis investigates the feasibility and performance of implementing attention-based machine learning models for high-precision cellular localization on low-power hardware. While such models, particularly those using the self-attention mechanism, have demonstrated impressive accuracy in extracting spatial information from wireless signals, they typically rely on GPU acceleration, limiting thei

Tryggve, Improving the Standard Crutch - A Bachelor Project by Bea Olsson

This bachelor’s degree project investigates the improvement of the functionality, comfort, and aesthetics of forearm crutches for people living with temporary or chronic mobility limitations. The target group of individuals aged 40-65 reflects a wide range of lifestyles, from short-distance mobility to commuting. Through interviews and observations with individuals that belong to the target group,

Ute, inne & mittemellan - Skissprocessens perspektiv och betydelse för gestaltningen

This work seeks to investigate and answer how different perspectives during the sketching process can influence a project’s design and decision-making, as well as how it is expressed in the finished result. I mean to exemplify how the approach can be used as a tool to more strategically and fundamentally explore one’s own sketching process, to understand what really control and motivate critical d

Välfärdsstatens gränsland - En intervjustudie om polisens möte med psykisk ohälsa och missbruk

Syftet med denna uppsats är att fördjupa förståelsen för hur poliser upplever och hanterar möten med personer som lider av psykisk ohälsa och missbruksproblematik samt hur de positionerar sitt yrkesansvar i relation till andra samhällsaktörer. Uppsatsen utgår från Thomas F. Gieryns teori om gränsarbete, men bygger vidare på Andreas Liljegrens uppdelning av teorin för att tydligare särskilja olika