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E-commerceisgrowingwithinalotsofareas. Itcreatesnewchallengesbutalsoalot of possibilities for the companies. In this thesis we will try to understand customer behaviorthroughaparametricmodel,namelylogisticregression. Theavailabledata isprovidedbyabigcompanyinSwedenwhichissellingproductsthatcanbebought weekly. Besidesunderstandingcustomers’behaviorthemodelintendtoworkasatool indecisionmaking. Subje
