Staff communication more valuable than PR campaigns
”If we want proud employees who will represent the University externally, we need an internal culture that is secure”, says Mats Heide, pictured here with Charlotte Simonsson. Photo:Jenny Loftrup How staff communicate – at lectures, meetings, via email and on social media is more valuable for the trust in the University than PR campaigns. However, to talk about Lund University staff as ambassadors
https://www.staff.lu.se/article/staff-communication-more-valuable-pr-campaigns - 2025-09-11