The Art of Enchantment - Examining the Role of Fantastic Narratives in Service Experiences Through the Case of Escape Rooms
The concept of an economy of experiences represents a social phenomenon which has been gaining momentum within both industry and academia in recent years, with experiences being hailed as the new predominant offering. Yet, while the ability of narratives to address people emotionally, enrich, and differentiate experience offers by creating so-called magic has been recognised, the potential of the
