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Examensarbetets titel: Varumärkens nya genväg till värde – En studie om heritage branding från ett konsumentperspektiv Seminariedatum: 2014-05-26 Kurs: FEKN90, Examensarbete på̊ Civilekonomprogrammet, 30 högskolepoäng Författare: Marielle Gomez & Filip Ripe Handledare: Annette Cerne Nyckelord: Brand Heritage, Autenticitet, Förtroende, Värdeskapande, Konsument ambivalens Syfte: Från ett kTitle of the degree project: Brands new path to success – A study about heritage branding from a consumer perspective Seminar date: 2014-05-26 Course: FEKN90, Degree Project, Master of Science in Business and Economics, 30 ECTS- credits Authors: Marielle Gomez & Filip Ripe Advisor: Annette Cerne Key words: Brand Heritage, Authenticity, Trust, Value creation, Customer ambivalence Purpose:

Abstract The aim of this dissertation was to study those directly affected by the 2010 law on Coordinated Individual Plan (Samordnad Individuell Plan, SIP). How the service users experienced the implementation of SIP and how the plan came to affect them in their day-to-day work. The dissertation takes its point of departure in a discussion concerning the critique of psychiatric care, the well bei

Denna kandidatuppsats behandlar Rumänien som turistmål och undersöker med hjälp av metafor- och visuell textanalys hur landet framställs, med syfte att försöka svara på om diskursen har påverkats av europeiseringsprocesser och EU-medlemskap och hur den i så fall förändrats under de senaste decennierna. Det undersökta materialet består av reseguider utgivna på svenska och engelska, som i skrivande

Cecilia Östlund En fallstudie om miljöarbetet på Capio S:t Görans sjukhus Miljöledningssystem ska hjälpa organisationer att öka sin miljöprestanda men har genom tiderna blivit kritiserade för att lägga för stort fokus på systemet istället för på prestandan. Syftet med denna studie var att utvärdera hur Capio S:t Görans sjukhus akutmottagning arbetar för att minska sin negativa miljöpåverkan betrEnvironmental management intend to help organizations improve their environmental performance but have suffered criticism for placing too great a focus on the system rather than on the environmental performance. The purpose of this study is to evaluate how Capio St Göran's Hospital emergency department works on reducing its negative environmental impact regarding the environmental aspects supp

Authors: Ida Lingegård and Gabriel Skarrie. Title: “Third sector as actors of integration” - A qualitative study about swedish- somalian organizations’ work with integration. Supervisor: Lotti Ryberg Welander. The purpose of this study was to see how swedish-somalian organizations in Skåne define and work with integration. We’ve done four qualitative interviews with people working for different sw

The aim of this study was to examine how adults in their blogs relate to the concepts of victim and survivor, and how they describe their self-esteem to understand the complexity that exists in revealing and telling about a sexual abuse they were exposed to in their childhood and what meaning the blog have in this context. Sexual abuse against children is a taboo subject that evokes many emotional

Bakgrund: I sjuksköterskors kompetensområde ingår det att se patientens fysiska, psykiska och andliga omvårdnadsbehov, vilket gör att sjuksköterskor har en viktig roll i att stötta döende patienter. Syfte: Syftet med studien är att belysa sjuksköterskors upplevelser av att möta döende patienters existentiella, spirituella och religiösa tillvaro från ett sjuksköterskeperspektiv. Metod: Systematiska

The use of motion expressions to describe objects that are actually static (e.g. “The train tracks curves through the mountain”) has been of interest within the fields of linguistics and cognitive science for at least three decades (e.g. Langacker, 1990; Matsumuto, 1996; Talmy, 2000a; Matlock, 2004a; Zlatev & Blomberg, 2013). In this thesis, such descriptions will be referred to as Non-Actual

The aim of this research is to critically investigate and analyze the possible links between the emerging paradigm of corporate social responsibility (CSR) and sustainable tourism, as well if it can be considered for further improvements of mass tourism planning and management in the islands of the Bahamas. This study enquires into the Bahamas’ relative history of mass tourism, the role of mass to

Awara Ahmed Kontroll i butik med fokus på Listeria monocytogens och hållbarhet av egentillverkade produkter Listerios Listeria monocytogens orsakar ett sjukdomstillstånd som kallas för listerios, det vanligaste sättet att få listeriosinfektion är genom kontaminerade livsmedel. Infektionen är ovanligt men allvarligt sjukdom. De individer som främst drabbas av listerios är äldre, personer med nListeria monocytogens causes the disease listeriosis, and the most common way the infection is spreading in the environment is believed to be through food. Listeriosis is a rare infection, but can cause serious symptoms in risk groups as the elderly, people with compromised immunesystems, pregnant women and their fetuses, mortality rate is 20-30%. There are two types of listeriosis, the first one

The United States and the European Union operate under the similar design of a federal structure and their labor markets face similar tax discrimination challenges. Case law illustrates how the goal of a common market present in both unions is highly influential on the respective Courts and provides a flexible structure to protect individuals against discriminatory tax legislation. It is the centr

The purpose of this study was to further investigate whether the national funda-mental values have been implemented in the different municipalities’ goals for the elderly care and how this was followed-up and evaluated, in order to achieve a deepened knowledge of how the different municipalities worked with their own quality assurance within this particular field of practice. In order to answer ou

Today, most cities and municipalities in Sweden have objectives and visions of a sustainable urban development. The idea of “the sustainable city” usually contains a city that is green, densely built, have a variety of housing, a developed public transport system and good conditions for walking and cycling. During recent years, more and more critics argue that the way we plan for parking in cities

Organic production of beef is viewed as one strategy to mitigate negative externalities deriving from beef production. This study seeks to characterize key attributes of production among organic and conventional beef producers in Skåne, Sweden. The goal is to understand the extent to which their differentiation as organic or conventional is based on the practices which make them semantically diffe

Pelare som utsätts för tryck kan behöva stabiliseras för att inte böja ut oönskat mycket i sidled. För att stabilisera pelaren måste fjäderstyvheten i det stabiliserande stödet vara tillräckligt stort. Detta för att undvika instabilitetsbrott men också för att fjäderkraften i stödet inte ska bli för stor. För en pelare med en led i toppen och i botten beräknas vanligen Eulers knäckningslast P_e=(Columns under vertical point loads will need a brace in order not to bend out in a mode of column buckling. To stabilize the column, a sufficient brace stiffness needs to be given, both to avoid column instability and to reduce the horizontal force which occurs in the brace. Column buckling is usually determined by Eulers buckling formula P_e=(π^2 EI)/l^2 . This is the value when buckling occurs r

Neoliberalism, as a loosely defined set of political beliefs, calls for more individual freedom and autonomy, resulting in increased responsibility for each person to address major societal issues. ‘Individualization’ is the process by which responsibility for addressing major environmental issues such as climate change is placed on individuals. In this thesis I investigate whether individualizati

Various research within the field of behavioral economics have proven payment mechanisms to be affecting consumer behavior, giving rise to the question what kind of impact different shopping methods may have. This paper investigates consumer behavior with two different approaches. The first approach is comparing self scanning consumers with consumers using traditional cashier check out, and the se

Today a majority of the world’s population is living in urban areas and this trend is expected to continue in the foreseeable future. Globalization plays a key role in the expansion of urban areas as well as urban-related social, economic and environmental problems. Accelerating pace of life together with the globalization of the economy and culture has brought with it homogenization of lives and

I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. Genom detta pIn today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. Th

Predictive analytics is a type of business analytics which enables predictions to be made, about occurrence of particular events in the future, based on data of the past. The predictive analytics is widely incorporated among the most successful organizations where it supports their decision-making process. The aim of our study is to examine the effects on decision making in organizations caused by