Evaluative neutralisation as a means to reduce social desirability in the SDO-7
An evaluative neutralisation process, whereby questionnaire items are phrased to be less evaluative, was used to create a new less socially desirable version of the social dominance orientation scale (SDO7). The main goal is to counteract the persistent floor effect which has affected the scale since its inception. The rationale behind the suggested correction is rooted with the problem of social