Turning a New Page: Co-‐creation in Practice through the Study of C-‐G Lookbook
The aim of this study is to increase the knowledge in practice of value co‐creation by providing information on how co-creation is manifested in C-‐G lookbook. This thesis employs a qualitative strategy with an inductive approach, and data were collected through virtual observation. Theoretical framework is divided into three different parts, in which various theories within s