Skillnader mellan mäns och kvinnors attityder till företags användande av doftmarknadsföring
Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. A deductive approach has been used, meaning that a theory is being proven or disproven using a spec