Consumers are often exposed to brands and their persuasive message. The marketers want the consumers to create attitudes toward their brands. Mostly they take the explicit attitudes into consideration, and neglect the implicit ones. The purpose of this study was to find out if there was a relation between the explicit and the implicit attitudes toward different types of brands and if these could p

An experiment was conducted to see which impact the basic emotion of disgust has on moral judgment. Earlier studies have been dominated by the belief that moral judgment is caused by moral reasoning alone, and not by emotions. The social intuitionist model (Haidt, 2001) constitutes an alternative to such theories. 60 university students (30 male and 30 female) participated in the experiment. They

This thesis is an explorative phenomenological study of 11 managers that are in an in between position within different organizations and that in some way are responsible of other staff members. The aim of the study was to examine and get an understanding of how each individual experience her/his situation at work. The results showed that the managers often refer to the same areas when they talk a

Sedan hösten 2000 är det obligatoriskt med utvecklingssamtal inom gymnasieskolan och syftet med denna undersökning var att få en uppfattning hur gymnasieeleverna upplever sina utvecklingssamtal och om eleverna anser att dessa samtal har någon effekt på deras studiemotivation. Detta har gjorts genom en enkätundersökning i en skånsk gymnasieskola. Svaren (N = 48) visade att det inte fanns någon köns

The Social Insurance Office (FK) is responsible for the rehabilitation among long-term sick citizens. Two studies were performed with the aim to study the relation between the employees of FK and their clients. A further aim was to describe factors that the employees can bring into the relation with the client. In the first study a questionnaire was distributed to 302 employees. The Change-, produ

Syftet med genomförd studie var att beskriva en grupp kvinnor med endometrios (N=47) utifrån deras sjukdomssituation, psykiska hälsa och livssituation samt att söka samband mellan detta och anpassningsförmåga till sjukdomen. Copingresurser, självuppfattning, känsla av sammanhang (kasam) och psykiskt hälsotillstånd mättes med CRI, S-R Q, KASAM och SCL-90. Tre av kvinnorna deltog även i Affektinterv

The purpose of this study has been to reach a deeper understanding about female entrepreneurs at growing companies. The study portraits specific attention towards their families, their entrepreneur skills, and their level of spare time. The theoretical foundation is based on: society, organisation, and individual. 15 female entrepreneurs at growing companies within Skåne area were all interviewed

Syftet med denna uppsats var att studera hur universitetsstudenter med dyslexi upplever sin studiesituation vid Lunds universitet. Dessutom undersöktes vilken inverkan och betydelse faktorer tidigare i livet hade för valet och motivationen att studera på universitetet. De faktorer som betonades var lärares och klasskamraters reaktioner på läs- och skrivsvårigheterna under grund- och gymnasieskolan

A study was conducted to see which impact children's emotionality has on encoding social information. Earlier studies have focused on the whole process of social information processing (Crick and Dodge, 1994), especially the cognitive aspects. Lemerise and Arsenio (2000) brought in hypothesis to integrate emotions to this model. Though, there are no previous studies about how emotionality affe

This is a follow-up to a study concerning priming with "scrambled sentences" containing men expressing anger, contempt and disgust, and its effects on modern and classical racial prejudice and homonegativity. It showed that males lowered their prejudice after priming, whilst the opposite occurred for females. This triggered the main hypothesis in the current study: if female names are us

Följande studie ger inblick i ett stycke av den verklighet som svenska industriföreträdare lever i. Deras verklighet är, i likhet med alla andra människors, en verklighet som tolkas och uppfattas på unika och egenartade sätt. I studien beskrivs hur ett antal industriföreträdare vid f d Industriförbundet uppfattar den komplexa och politiskt brännande frågan om klimatförändring och koldioxidutsläpp.

The aim of the study was to examine how creative the employees in a company experience their work climate. We were interested to examine factors that inhibit and stimulate creativity at the workplace. We also wanted to investigate the effects of leadership on a creative work climate. A total of 5 employees were interviewed. The interview questions were based on the models' of Amabile, Ekvall a

This thesis is an inductive study of how collective memory in dyadic i.e. two-party negotiation is affected by the negotiating group's experience of negotiation. The primary question is: do similarities in negotiators' collective experiences i.e. their knowledge base and expertise about negotiation affect the conformity of the group's collective memory of a negotiation situation? In ot

The purpose of this exploratory study was to develop a questionnaire, which can be used to examine prevailing assumptions about the human nature in different organisations. The questionnaire comprised 15 questions, each answered by one of five alternatives related to respectively economic-rational, bureaucratic, social, self-actualisation or complex assumptions about the human nature. The question

The purpose of this investigation was to evaluate the personality questionnaire 30 aspects, which is based on the five-factor model. Our aim was to investigate the properties of the questionnaire through explorative factor analysis and reliability ratings. We also set out to explore the factor structure of the test to decide whether the instrument agreed with the five-factor model or not. The ques

The intensity of contact with foreigners and its influence on the degree of stereotyping in foreign judgments was tested with a procedure developed by Dr. Bert Westerlundh (2001). This is the first time that Dr. Westerlundh's procedure is used. It consists of a questionnaire with (1) 12 racially-ethnically explicit pictures, in this work classified as White, Black and Yellow; (2) six cartoon i

The aim of the study was to determine whether, parenting styles of child - rearing impacted the children's self-concept. The hypothesis was tested from two questionnaires. The inquiry measuring parenting styles, was investigated by the authors, using "To be a parent" from Maccoby and Martins' schedule of different parenting styles. The children's self - consept were measured

This study examined if humanists are less prejudiced than normativists, and if normativists are more socially controlled than humanists. Can social dominance and right-wing authoritarianism predict prejudices? Is there a correlation between racism, and homophobia in explicit questionnaire measures of prejudice? How does a new test based on association between liked and disliked categories function

The aim of this study is to explore how people during their working day experience role shifts if they on the whole experience or are aware of any role shift. Do they need time to adjust themselves to different roles? To find out about this a pilot study with a phenomenological approach was performed by having 4 participants write short diaries about their thoughts, feelings and ideas when they ex

Facial expressions reveal emotion, and imitation of these expressions gives the imitator and understanding of how others feel. Are there gender differences in imitation of facial expressions? 61 male and female students participated in this study, where facial imitation was measured. The smiling (zygomatic) and frowning (corrugator) muscle was measured with EMG, as the participants viewed happy an