'The Passion of the Consumer'
Abstract Title ‘The passion of the consumer’ Seminar date 30/5- 2012 Course BUSN29 Master thesis Author Forat Al Haider Advisor Ulf Elg Keywords Community, Culture capital, Identity, Social links, CCT Thesis purpose The main aim with this research is to contribute to influential and decisive theory within the lines of Consumer behaviour and identity by applying various Consumer Culture theories