Den här studien utforskar vilka varumärkespraktiker, strategier och handlingar som kan skapa förutsättningar och driva en polariserande natur inom varumärken. Detta uppnåddes genom att genomföra en multimodal analys på skönhetsmärket Lush som är igenkända för sina vågade sociopolitiska ställningstaganden. Därför utgör Lushs kampanjer Votes for Animals och ESC Big Tech exempel för att utforska ett This thesis analyses what brand communication practices, strategies, and actions could create conditions and drive a polarising nature in brands. This was achieved by conducting a multimodal analysis applied to the cosmetic brand Lush. Recognised for its bold sociopolitical stances, the Votes for Animals and ESC Big Tech campaigns illustrate how Lush is an exemplar for exploring a brand’s potentia

Plant-pollinator interactions are considered one of the primary factors driving the large diversity in floral traits. Adaptive floral trait diversification occurs when different pollinators show preference for different floral phenotypes imposing selection on, and potentially generating local adaptation, of floral traits in populations that interact with different insect communities. Plants in gen

En verkkommentar på examensarbetet To Call Home. Texten redogör för det komponenter som författaren använt för att främja deltagande i scenkonstverket. Författaren reflekterar också kring des olika effekter och framtidsvisioner

Illegals have been a tool of Russia's intelligence service since 1922. Directorate S is one of Russia's intelligence service's most secret parts, and responsible for the illegals program. Few have insight into the activities and little are known about it. In order for a state's counterintelligence to be able to deal with a security threat, the security threat must first be identifi

This study explores similarities and differences between three spy cases, the American cases Aldrich Ames and Robert Hanssen during the Cold War era and the recent Swedish case Peyman Kia. Based on a psychological theory that predicts espionage by three essential factors; a dysfunctional personality, a state of crisis and ease of opportunity, these factors are applied to the cases and explores the

The food waste created in Swedish commercial kitchens presents a difficult logistical and environmental problem for local governments. Today all the food waste is collected separately and recycled organically to create biogas, an energy-rich fuel that can be used for both industrial and domestic applications. To mitigate the logistical and sanitary issues associated with large amounts of organic w

Psykoterapeutyrket är stimulerande, meningsfullt och spännande men kan även ge psykoterapeuten negativa fysiska och emotionella symtom av utbrändhet och reducerad förmåga att känna empati för sina patienter. Detta kallas compassion fatigue och kan drabba psykoterapeuter som möter patienter med trauman. Syftet med denna studie var att undersöka vilken kunskap psykodynamiska psykoterapeuter hade gälThe psychotherapist profession is stimulating, meaningful and exciting, but can also give the psychotherapist negative physical and emotional symptoms of burnout and reduced ability to empathize with their patients. This is called compassion fatigue and can affect psychotherapists who meet patients with trauma. The purpose of this study was to investigate what knowledge psychodynamic psychotherapi

This thesis seeks to gain a deeper understanding of how entities reliant on governmental funding employ storytelling to convey relevance. The aim is to explore the presented narratives using a qualitative method and conduct a case study of the Swedish Armed Forces's marketing campaigns. The selected and analyzed material consists of two video campaigns from the authority's own YouTube chan

Mountain areas all around the world are extremely vulnerable to climate change. In Europe, local livelihoods are closely linked to tourism, which will not only be strongly affected by climate change, but will also contribute to these changes. Based on twenty-three interviews, this thesis uses Actor Network Theory to define the tourism system and to analyze destination adaptation in the Mont Blanc

This experiment studied the performance of two closely related C4 grass species, Eragrostis minor and E. multicaulis. Both species are non-native to Sweden but have colonised the city of Malmö at different times over the last century. Multiple vegetative and reproductive performance traits were compared across four temperature regimes ranging from 19 to 40°C. The two species were found to have sig

Studien syftar till att bidra till en nyanserad bild av värdet av varumärkeskommunikation på digitala plattformar inom offentlig sektor. Forskningsfrågorna är centrerade kring hur varumärkets mening förhandlas på olika digitala plattformar och hur förtroende konstrueras i varumärkeskommunikationen för offentliga myndigheter. Studien utgår från ett konstruktivistiskt epistemologiskt perspektiv och The study aims to contribute to a nuanced understanding of the value of brand communication on digital platforms in the public sector. The research questions are centered on how brand meaning is negotiated on different digital platforms and how trust is constructed in brand communication for public authorities. The study is based on a constructivist epistemological perspective and a social constru

Den snabba utvecklingen av artificiell intelligens (AI) har de senaste åren gjort stora avtryck i samhället och detta kan komma att ha konsekvenser för musikundervisning. Syftet med studien är att undersöka vilka AI-baserade verktyg som kan komma att vara användbara för musiklärare och på vilka sätt dessa verktyg potentiellt kan användas inom ramen för kursen Instrument eller sång 1 på gymnasiet.

Perceptions of human-Nature relations (HNRs) have been long theorised to be one of the factors causing global warming and environmental degradation. While individuals in Western societies have been increasingly recognising intrinsic values in Nature, ‘Mastery over Nature’, considered as prompting harmful interactions with Nature, is still prevalent at the social level. Social movements, such as De

Bakgrund: Postoperativt delirium (POD) är en allvarlig komplikation som kan uppstå efter en operation och drabbar oftare den äldre populationen i samhället (>60år). POD ger en tillfällig kognitiv svikt och finns i tre olika varianter, hypoaktiv, hyperaktiv och mixad. Gemensamt för dem som drabbas är att det kan skapa ett stort lidande både under och efter förloppets gång. POD ökar även risken för

Färdigskurna bladgrönsaker erbjuder ett tilltalande sätt att inkludera lite grönt i måltider. Tyvärr kan dessa bladgrönsaker bli kontaminerade med humana patogener som Salmonella och shiga toxin producerande Escherichia coli (STEC) i tillverkningskedjan, vilket kan leda till allvarliga livsmedelsburna sjukdomar. För närvarande finns det ingen enskild åtgärd I produktionen eller bearbetningen av deReady-to-eat (RTE) leafy greens offer an appealing way to integrate leafy greens into meals. Unfortunately, these leafy greens can get contaminated with human pathogens such as Salmonella, and Shiga toxin producing Escherichia coli (STEC) at any stage along the manufacturing chain, potentially leading to serious foodborne diseases. Currently, there is no single step in the production and processin

Våld i nära relation är ett globalt folkhälsoproblem. Genom åren har kunskapen om våld ökat vilket innebär att våld i nära relation som fenomen nyanserats mer. Familjerådgivning är en kommunal verksamhet som arbetar med stöd till människor som upplever svårigheter i sina relationer. I den här studien undersöktes vilka ställningstaganden som görs av sex familjerådgivare i Sverige när det gälleIntimate couple violence is a global health problem. Over the years, knowledge about violence has increased, which means that violence in intimate relationships as a phenomenon has become more nuanced. Family counseling is a municipal activity that offers support for people who experience difficulties in their relationships. This study examined which positions are taken by six family counselor

Denna studie syftar till att undersöka hur en cyberattackkris påverkar allmänhetens attityder gentemot en organisation samt organisationens rykte. Studien utforskar teorin Situational Crisis Communication Theorys (SCCT) offerkategorisering av en cyberattackkris i en svensk kontext. Vidare undersöks hur individers kunskap om cyberattacker, tillskrivning av krisansvar och nyttjande av olika responssThis study aims to examine how a cyber attack crisis affects public attitudes toward an organization and the organization’s reputation. The study explores the Situational Crisis Communication Theory’s (SCCT) victim categorization of a cyber attack crisis in a Swedish context. Further, it examines how individuals’ knowledge about cyber attacks, attribution of crisis responsibility, and response str

This research presents a quest for the definition of “foreign direct investment” under the EU framework for FDI screening by the Member States, established by Regulation 2019/452 based on public policy and security. This Thesis argues that the scope of the current Regulation, excluding “indirect” FDI made by foreign investors via an EU subsidiary, coupled with the lenient, non-compulsory nature of

This thesis quantifies and examines the exposure of Swedish banks to climate risks by implementing multivariate GJR- and DCC-GARCH models to dynamically estimate climate beta and assess climate risk. The study focuses on the four largest Swedish banks, which collectively manage approximately 75% of the total assets in the Swedish banking sector, and evaluates their sensitivity to transition risks a

This study investigates the impact of industrial growth on housing affordability in Skellefteå, Sweden, utilizing a combination of quantitative and qualitative data sources. The analysis encompasses data from Statistics Sweden, interviews, and surveys to explore the complex relationship between industrial expansion, population dynamics, and housing affordability. The findings reveal a substantial