In 2005, the principle of ESG was introduced to the financial markets through the initiative, Principles for Responsible Investment. The initiative intended to urgently find a way to evaluate corporations based on their approaches towards environmental, social, and governance sustainability. The initiative was implemented during a time where the interest in sustainability and sustainable investing

Den här uppsatsen undersöker inkluderande platsmarknadsföring i svenska kommuner samt hur kommunalt anställda marknadsföringspraktiker resonerar kring att inkludera medborgare i arbetet med platsvarumärket. Platsmarknadsföring som disciplin har fått skarp kritik från forskare inom fältet för att vara allt för marknadsföringsorienterad och för att inte involvera medborgarnas verklighetsbild i platsThis thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. These researchers call for an inclusive place brandin

Studien ämnar att undersöka hur en organisation försöker återuppbygga sitt rykte och förtroende när de kommunicerar direkt med sina konsumenter via sociala medier under en kris, samt att undersöka hur väl organisationens kriskommunikation passar den typ av kris de drabbades av. Syftet är också att undersöka hur en organisation nyttjar sociala mediers interaktiva funktioner i sin kriskommunikation The purpose of this study is to examine how organizations are trying to rebuild their trust and reputation when they are communicating directly with their customers on social media in a crisis, and to examine how well the organization’s choice of crisis communication fits the crisis type. The aim is also to study how organizations are using the interactive functions on social media in their crisis

Passwords are one of the most used tools for authentication. Because of this, password managers have been developed to allow for increased protection and usability when managing passwords. However, the research of password managers in the context of usability coupled with diffusion of technology is unclear. Thus, the study’s purpose is to investigate how usability influences management of and the

Title: Mobile Social Commerce in China: The interactive role of platforms Date of the seminar: 4 June 2019 Course: BUSN39 Degree Project in Global Marketing Authors: Jiewen Cheng & Svenja Sabrina Tänzer Supervisor: Tommy Shih Keywords: mobile s-commerce platforms, interaction, communication, community, commerce Thesis purpose: This thesis aims to give a better understanding of the intera

Denna uppsats har till syfte att undersöka ifall inskränkningar i upphovsrätt för parodier är i svensk rätt i linje med unionsrättsliga förpliktelser eller ifall svensk rätt måste anpassas. Parodi är ett humoruttryck som grundar sig på användande av annans verk och används ofta för att kritisera eller förlöjliga en särskild konstform, verk eller konstutövare. Parodier har en nära relation till ytThis essay aims at examining whether the exception for parodies in copyright law in Sweden is in line with obligations in the EU or if the Swedish law needs to be adjusted. Parody is a form of humorous expression that rely on the use of another’s work and is often used to criticise or mock a particular art form, work or artist. Parodies have a close relation to freedom of expression which may hav

Denna studie har som syfte att undersöka hur humor kan användas som en kommunikationsstrategi i ett förebyggande kriskommunikationsarbete för att skapa en krismedvetenhet hos en målgrupp, och därmed bidra till forskningsfältet inom strategisk kommunikation och digitala medier. Forskning gällande humor som strategi i kombination med riskkommunikation är dock begränsad och uppsatsen har således en aThis study aims to examine how humour can be used as a communication strategy in a crisis communication work with an objective of creating crisis awareness among the target audience and through this, contribute to the research field of Strategic communication and digital media. Research concerning humour as a strategy combined with risk communication is yet limited and therefore this paper has the

The Peace Agreement between Farc-EP and Juan Manuel Santos is the result of a complex dialogue, not only between the signing parties but also between the victims, the opposition, the international community and the civil society. The agreement entails a narrative that recognizes the armed conflict and proposes a path to end it while bringing peace and reconciliation. The settlement incorporates le

Entrepreneurial passion (EP) has been hailed as a facilitator of venture performance,entrepreneurial skills, and psychological wellbeing. Yet, the concept is underexplored in entrepreneurship research, specifically among entrepreneurship graduates. This thesis aims to understand the influence of EP on the career path of entrepreneurship graduates by studying eight recent graduates from two Scandin

Syfte: Syftet är att undersöka unga konsumenters uppfattning om lojalitet inom klädbranschen samt deras upplevelse av företags lojalitetsprogram i relation till kundlojalitet. Metod: Denna kvalitativa studie har en abduktiv ansats där en kontinuerlig reflektion av teori och empiri har genomförts under hela skapandeprocessen. Den kvalitativa datainsamlingen har realiserats genom 14 stycken semistrPurpose: The purpose is to examine young consumers' perception of loyalty in the clothing industry as well as their experiences of how loyalty programs generate customer loyalty. Methodology: This qualitative study has an abductive approach where a dynamic and continuous reflection of theory and empiricism has been carried out throughout the creation process. The qualitative data collection h

När en människa avlider kan det för de anhöriga kännas som om världen rasar samman. Att tvingas ta avsked av någon man älskar för sista gången kan vara oerhört svårt och smärtsamt, och dessutom är begravningar för många en ovan situation. I sådana situationer kan det vara svårt att vara sig själv. Syftet med studien är att fördjupa kunskapen om hur människor i sorg kommunicerar icke-verbalt med va

Studien syftar till att undersöka hur svenska företag använder sig av femvertising i sin digitala kommunikation. Studien görs ur ett kritisk feministiskt perspektiv och studerar och analyserar hur kvinnor och kvinnlighet porträtteras i marknadsföring idag samt hur feminism används för kommersiella syften. På så sätt syftar studien till att bidra med kunskap kring hur postfeministiska diskurser anvThe study aims to examine how Swedish companies use femvertising in their digital communication. The study is done from a critical feminist perspective and aims to identify how women and femininity are portrayed in marketing today as well as how feminism is used for commercial purposes. The study aims to contribute knowledge about how post-feminist discourses are used in digital marketing in a Swe

Denna studie syftar till att undersöka organisationskultur och belysa hur kommunikation används för att bygga en stark organisationskultur. Fyra svenska organisationer som bevisligen har en stark organisationskultur med medarbetare som trivs, används som empiriskt exempel för att visa hur framgångsrikt kulturarbete kan förstås i praktiken. Studien presenterar, analyserar och jämför dessa organisatThis study aims to investigate organizational culture and illuminates how communication is used to build a strong organizational culture. Four Swedish companies with proven strong organizational culture and high degree of employee satisfaction, are used as empirical examples of how successful culture efforts can be understood in practice. The paper presents, analyzes and compares the culture effor

Hållbarhetsfrågan är viktig för samhället, företag och individen, vilket leder till att en motreaktion till shoppingdagen Black Friday växer och allt fler företag tar ett avståndstagande från överkonsumtion. Därmed ämnade studien till att undersöka hur företags avståndstagande från Black Friday kopplas till hållbar marknadskommunikation, och hur dessa avståndstaganden påverkas av grafiska tecken. Sustainability is an important matter for society, companies and individuals, which has led to a growing resistance against Black Friday, which more and more companies engage in. The aim of this study was thus to examine how companies’ renunciation of Black Friday is linked to sustainable marketing communications, and how graphic elements influence these renunciations. This study also aimed to exa

The impact natural catastrophes have on society has become increasingly costly in recent years. This has led to a higher need for financing, which has historically been provided by (re)insurance companies. However, as these costs are slowly becoming too large for them to bear, insurance-linked securities such as catastrophe (CAT) bonds have been created to spread this risk to capital markets. The

Säkra analysmetoder hindrar HIV att sprida sig via bloddonationer Det finns idag 38 miljoner människor i värden som lever med HIV-1, och varje dag smittas ytterligare 5000. För att kontrollera att bloddonationer inte innehåller HIV krävs känsliga och säkra analysmetoder. Mitt arbete bidrar till att utveckla en ny analysmetod på Octapharma AB som säkerställer att plasman som används för att framstäThe major problem when developing primers and probe sets for detection of HIV-1 is its high genetic variability and strong ability to mutate. HIV-1 is divided into four groups, M, N, O, P based on genetic similarities, and there are more than 70 different circulating recombinant forms. The aim of this master thesis was to develop new primers and probe for a novel quantitative PCR analysis method f

This essay examines how femininity is created and portrayed in the marketing discourse about sex robots. We have conducted a discourse analysis and deconstructed visual and textual material from five websites that sell sex robots, based on Laclau and Mouffe’s discourse theory. The results conclude that the marketing discourse about sex robots both produce and reproduce norms about sex, gender and

Title: A framework for understanding the cost of servicing customers when orders are at risk of late delivery – A case study at Tetra Pak Authors: Simon Lundqvist and Alexander Olsson Supervisors: Eva Berg, Division of Industrial Management and Logistics, Lund University Michael Hultberg, Global supply planning manager, Tetra Pak Examiner: Jan Olhager, Division of Industrial Management and Logisti

This research focuses on analysing the impact that the increased women political participation has on the Human Development of Mexico. The research aims to expand our knowledge and understanding on how is that an increased presence of women in a legislature can affect the development of a country. The theoretical basis of this work is found on the theories of Gender and Development; Human Developm

How we choose to invest in the future generations is becoming increasingly imperative as researchers learn more about the long-term consequences of early childhood. The early-life literature suggests that empowered mothers invest more into their children and that matrilineal females are more empowered than patrilineal counterparts. To further understand the role of female empowerment on early chil