Any Turbulence on the Horizon? A Competitive Assessment of the Airline Industry.
The last few years have not exactly be a walk in the park for airlines worldwide as several dramatic events occurred, inter alia, the Germanwings crash in the French Alps. These tragic events have an influence on passengers' behaviors and the way they perceive the industry. Consequently, airlines must be prepared to face such crises, but also competition, and the recent appearance of low-cost
