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Denna studie undersöker reklamkampanjer som i artiklar har fått etiketten normbrytande reklam. Med en semiotisk bildanalys har jag undersökt innehåll och utformning i kampanjerna och genom semi-strukturerade kvalitativa intervjuer med upphovsmännen bakom kampanjerna har jag undersökt strategin. Syftet med studien var att skapa en djupare förståelse för den reklam som fått etiketten normbrytande reThis study examines advertising campaigns that has been labeled norm- breaking advertisements in articles. Through semiotic analysis I have examined content and design in the campaigns and through semi- structured interviews with the authors behind the campaigns I have examined the strategy. The purpose of the study was to create a deeper understanding of the advertisement labeled norm-breaking ad

The aim of this study was to examine the interpretation within the documented political ambitions related to the Swedish prostitution law, and the social workers code of ethics. The study’s specific purpose was to try to understand that the prostitution agency in Malmo differ from the prostitution agencies in Gothenburg and Stockholm, by to a larger extent incorporate harm reduction strategies in

The current study addresses the proposal that students with a non-business bachelor’s degree and a masters in management (MiM) possess a profile that is T-shaped; as a result of, gaining general managerial knowledge in a MiM program (top of the T) and in-depth knowledge as a result of an undergraduate degree from a specific degree field (vertical part of the T). The key concepts that we focus on a

This study investigates the cross-cultural communication challenges between the Swedish managers and their local employees from the perspectives of Swedish managers in Burmese and Vietnamese organisations. It adopts mixed models in which it embraces, both, the deductive and inductive approaches. The deductive study was conducted to derive the Swedish managers’ perceptions of the cultural dimension

This study focuses on the demand side of prostitution and sex-trafficking. The aim is to examine how young men construct the purchase of sex in the male peer group. We did six qualitative interviews with Swedish men between 20 and 30 years of age and used the theory of sexual scripts and stigma to analyse them. Through this, we could obtain that there is male peer groups where buying sex is constr

När det småskaliga charkuteriet ska ta steget från gårdsbutiken och etablera sig i dagligvaruhandeln krävs en tydlig marknadsföringsstrategi för att kunna mäta sig med de stora producenterna. Syftet med detta examensarbete är att få en bild över hur marknaden för köttpålägg ser ut idag och utröna vilka möjligheter och utmaningar en mindre producent kan ställas inför. Genom att utföra en konsumentu

Anthropogenic climate change and environmental degradation demand humanity to depart from the growth imperative forming the economic structure of the world. In other words: Structural transformation is needed. Much of the sustainability debate in academy, politics, media and the public revolves around two paradigms: minor changes within the current system (e.g. green consumption, green growth) or

Titel: Employer branding - En kritisk studie av employer brandingstrategins hänsynstagande till organisationskultur, känslor och uttryck Nivå: Kandidatuppsats, Service Management, Lunds Universitet, Campus Helsingborg Författare: Luka Jovovic och Linn St Cyr Handledare: Christer Eldh Problem: Det blir allt viktigare att hamna på listor som radar upp de mest attraktiva arbetsgivarna. Employer brand

Vissa offentliga verksamheter har börjat implementera öppna intranät i syfte att skapa mer transparens för medborgare. Det finns skilda uppfattningar och åsikter om vilken påverkan ett öppet intranät har på en verksamhet. Dessa uppfattningar och åsikter är däremot varken referentgranskade eller resultat av vetenskapliga studier. Således har vi valt att undersöka hur ett öppet intranät påverkar en

The purpose of this study was to examine and understand how members of a non-profit organization for gambling addiction describe and view problems concerning support and treatment for gambling addiction. The study was based on in-depth interviews with six representatives from non-profit organizations for gambling addiction. The empirical material was analyzed based on social constructivism. As a c

This essay analyses the articles written by the female magazine Frida through a qualitative content analysis. The aim of this study has been to examine how the magazine suggests that young women should be in relation to successful love relationships. Our theoretical framework consists of Giddens’ analysis of modern love and Butler’s concept of the heterosexual matrix. Through our analysis we found

Studiens syfte är att undersöka hur stödgruppsledare arbetar med den manualbaserade metoden CAP, Barn som växer upp i familjer med känslomässiga sjukdomar. Studien utgår från en kvalitativ metod med semistrukturerade intervjuer och tematisk analys. De teoretiska perspektiven är professionellt förhållningssätt, IMGD – modellen, rollteori, KASAM och mentalisering. Utifrån de fyra stycken stödgruppslThe purpose of the study is to investigate how support group leaders work with the manual-based method CAP, Children who grow up in families with emotional diseases. The study is based on a qualitative method with semi-structured interviews and thematic analysis. The theoretical perspectives are professional approaches, the IMGD-model, role theory, KASAM and mentalization. Based on the four suppor

The technology has advanced but the vehicle industry has not evolved at the same pace. Mechanical constructions with a steering wheel are still being used to control the steering of cars. The mechanical construction makes it harder to implement autonomous features, it adds weight and takes up space. It is commonly known that the steering wheel has been along since the early days of the car but is

This thesis focuses on the era of early film, with the aim to address an almost forgotten film language. Three aspects have been taken into account—variable frame rates, suppressed sound and hearing, and projection speeds—to analyze several examples of film to ascertain the techniques used by early filmmakers. I have also applied my findings of the techniques of yesteryear to contemporary films th

Dagens samhälle står inför stora miljöproblem genom klimatförändringar. En stor bidragande faktor är utsläppen av växthusgaser som produktion av energi leder till. IT står för en stor del av världens energikonsumtion. Detta har lett till att teknologier och praxis har utvecklats för att minska IT:s miljöpåverkan, vilket kallas för grön IT. Ett antal studier har gjorts för att kart-lägga utsträckni

Background Low fill rates of goods transportation causes low overall utilization of resources in the logistics sector. The total goods flow is expected to increase and thus CO2-emissions. Rail freight is a low emission alternative to e.g. road haulage. To counter this development, initiatives have been aiming for achieving better efficiencies and promoting rail freight. Information sharing is cons

Betong har under lång tid varit ett av de vanligaste byggnadsmaterialen och används idag i stor utsträckning till framförallt bärande konstruktioner. En bärande konstruktion utsätts för olika typer av påfrestningar och en av de mer problematiska för betong är frostangrepp. Problematiken beror på betongens begränsade draghållfasthet och att vid låga temperaturer fryser vattnet i betongen till is. EConcrete has been one of the most common construction material for a long time and today it is used to a large extent in load-bearing structures. Load-bearing structures are exposed to different types of stresses and one of the most severe is frost damage. The problem with frost damage is due to the low tensile strength of concrete. When the water in concrete freezes at low temperatures the water

In recent years, crowdfunding has emerged as an alternative for entrepreneurs when raising external capital for their ventures. Funders within the crowdfunding context often face information asymmetry issues since it is difficult for them to measure the venture credibility based on the information and financial history presented during a crowdfunding campaign. Therefore, it becomes important for t

There is a consensus within both academia and politics on the important role of cities in achieving a more sustainable world, however, many scholars emphasise that the implementation of sustainable cities is often unsuccessful. The planning process from sustainability visions to actual implementation in an urban context is not straightforward or linear, and discursive struggles influence the proce

Hur människor rör sig genom staden till vardags spelar roll. Inte minst inom stadsplanering har fysisk mobilitet kommit att bli en viktig fråga, då denna sägs ha potential att motverka segregationsprocesser. Trots detta råder det brist på akademisk forskning inom området. Denna uppsats kombinerar ett intresse för hur mobilitet respektive den vita medelklassen påverkar städers socio-spatiala uppdelPeople’s everyday movements across the urban space matter. Indeed, for city planners looking to counter urban segregation processes, the issue of physical mobility is of prime concern as it bears the potential of overcoming ethnic and socio-economic divisions in the city. Yet, there is a lack of academic research matching this interest. In examining the role of mobility and the white middle-class