Sökresultat

The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. Three semi-structured interviews in combination with secondary data collection involving internal analytical

The thesis presented below presents an experimental study, performed at Lund University, Sweden, focused on the evacuation of a railway tunnel filled with smoke. The experiment is aimed at the evaluation of the efficiency of high-bright and dynamic lights located at the intersection between the tunnel walls and the sidewalk. The experiment is carried out in a Virtual Reality environment using a he

Denna rapport beskriver utvecklingen av väderskyddskoncept till fixed dome-övervakningskameror. Målet var att ta fram en lösning som fungerar bättre mot regn än de befintliga lösningarna på marknaden och som samtidigt är en produkt som passar in på en byggnad och ihop med kameran. Att designa ett väderskydd är ett komplext problem då det måste uppfylla många olika krav. Det måste bland annat klaThis report describes the design and development of weather shield concepts for wall-mounted fixed dome surveillance cameras. The aim was to create concepts that would have better functionality against rain than current solutions while at the same time being attractive, non-obtrusive products. During the first phase the challenges of a weather shield were explored in detail. Areas such as differe

The fire protection engineering is primarily about the design of fire protection systems based on identified fire risks in a building. The design process comprises of three main stages i.e. conceptual design stage, construction/implementation stage and final implemented design which is the end product. Sometimes the final implemented design deviates from either the defined goals and objectives, or

There have been numerous tragic incidents in nightclubs leading to hundreds of fatalities. This thesis attempts the current situation. Different nightclub fires from the past 17 years were analysed in order to identify the critical factors influencing these events. As most dominant factors the illegal operations of nightclubs; the use of pyrotechnics; the choice of materials; manual & automati

Course: FEKH29 Business Administration: Bachelor thesis in Marketing, Undergraduate Level, 15 ECTS Authors: Sophie Jensen, Annika Klaus, Fredrik Ohlsson Advisor: Clara Gustafsson Key words: Loyalty, Loyalty program, consumer behavior, impact & customer club Purpose: The purpose of this study is to improve the understanding of how a younger target group respectively an older target group in

Examensarbetets titel: Projekt som arbetsmetod - En lågkostnadsproducents strategiska val. Seminariedatum: 2014-06-04 Ämne/kurs: FEKH19 Examensarbete Strategic Management på kandidatnivå, 15 högskole-poäng. Författare: Ida Eckerström, Josefine Ericson, Emelie Wenthzel Handledare: Ola Mattisson Fem nyckelord: Lågkostnadsproducent, Projekt, Strategival, H&M, Dynamisk kapabilitet. Syfte: At

In this master’s thesis, an industrial control system together with a network camera and servo motors were used to automate a ball and plate labyrinth system. The two servo motors, each with its own servo drive, were connected by joint arms to the plate resting on two interconnected gimbal frames, one for each axis. A background subtraction-based ball position tracking algorithm was developed to m

Some colors might have different connotations depending on people’s cultural backgrounds. When talking about evacuation, the color employed for exit signs and flashing lights plays a significant role because it is in charge of transmitting a message to the evacuees, either danger or safety. The aims of this study are to evaluate the influence of red and green emergency wayfinding systems on people

This report focuses the use of egress models to study the airport evacuation with special focus on security doors in case of total evacuation in airport terminal buildings. Case studies are made in arrival hall and departure hall of the airport terminal based on the scenarios identified in a preliminary risk analysis carried out in the terminal. Evacuation strategies are employed in the two differ

The cost of fires caused by arson on a global-scale is estimated between 0.1 and 0.4% of a country's GDP. If arsonist uses liquid accelerants is the potential for growth much greater and the risk for loss of live is increased. It is desirable to reduce this risk by anticipating the accelerant in the design phase. In this thesis the possibility of predicting components behaviour when accelerant

Sjöfart är ett av de största framtida miljöhoten mot Östersjön. Samtidigt är det den marina aktivitet som är minst reglerad inom känsliga skyddsområden. Det beror till stor del på svårigheten att överföra information om skyddsvärden till sjökort. Även bristen på kunskap och forskning inom dessa områden är stor. Processen att kartlägga alla marina aktiviteter som pågår inom olika geografiska områdIn April 2014, the European Parliament endorsed a new Directive on Maritime Spatial Planning, a way to analyse and organize marine areas in an economically efficient and sustainable way. The Spatial planning includes mapping of all marine activities, such as aquaculture, shipping, nature conservation, military and wind turbines. Many interests are competing for the same geographical areas, and the

Background: Migrant health remains a rather under researched topic, particularly within the migration from and to countries within West Africa. For Cabo Verde, a ten-island archipelago, approximately 500 kilometers off the coast of Senegal, immigration is a fairly recent phenomenon and has caught the country off guard. The aim of this study was to explore how West African immigrants living in Cabo

There is a bright future for friggeboden. So far it has been a success, by allowing the villa owner to take responsibility for his/her own plot and be able to build as they want. Until now has the maximum size been 15m2, which is big enough for a guest cottage, shed or as hobby house. Now the government will change the law the 1st of July 2014 to 25m². This allows permanent housing in friggeboden.

Detta projekt tar avstamp i uttrycket social matlagning. Ordet social matlagning är en sammansättning av två ord som var och en för sig kan betyda många saker. Matlagning kan vara att ta det man har och kombinerar detta för att få mat på bordet. Ordet social kan var att man bry om sina medmänniskor. Vi tror att kombinationen av dessa två ord kan leda till något större än vad orden gör var och en f

Arable land is a valuable natural resource. In Iceland the total size of potential arable land has not been determined but preliminary estimates vary from 420 ha to 15000 ha. These have been based on different definitions of potential arable land and assumptions for minimum continuous land area. In 2010 the Farmers Association of Iceland concluded that there was a need for a standard for evaluatin

The purpose of this essay is to investigate if small physical retailers within the beauty industry encounter any problems due to consumers’ increased access to information through the use of the Internet. The conclusion from this study is that small physical retailers face three main problems due to consumers’ increased access to information. In addition, a new model of the consumer buying process

Examensarbetets titel: Lojalitetsprogram i flygbranschen - Hur SAS skapar värde med EuroBonus Seminariedatum: 4/6 2014 Ämne/kurs: FEKH19, Examensarbete i Strategic Management på kandidatnivå, 15hp Författare: Sophia Andersson, Maida Bejtula och Pernilla Johansson Handledare: Merle Jacob Fem nyckelord: Lojalitetsprogram, värdeskapande, VRIO, EuroBonus, SAS Syfte: Syftet med arbetet är att undersöka