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The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. In the literature, the mark

Synthesis, conformational analysis, and biological evaluation of peptides from E. coli P pilus proteins

Many bacteria utilize hairlike protein appendages (pili) to attach themselves to mucosal cell surfaces in the host organism. The pilus is assembled from protein subunits synthesized inside the bacteria and transported to the outer cell wall for incorporation into the growing pilus. During the transport the pilus proteins are attached to a chaperone that protects them from aggregation and proteloty

A measure of dependence between two compositions

A composition is a vector of positive components summing to a constant. We consider the problem of describing the correlation between two compo- sitions. Using a bicompositional Dirichlet distribution, we calculate a joint correlation coefficient, based on the concept of information gain, between two compositions. Numerical values of the joint correlation coefficient are calcu- lated for compositi

On enchytraeids and naidids: Life history traits and responses to environmental stress

Popular Abstract in Swedish Enchytraeider och naidider, och deras reaktioner på miljöbetingad stress. Syftet med denna avhandling var att studera naidider och enchytraeider. Tonvikten är lagd på deras fortplantningsbeteende och hur de påverkas av miljöbetingad stress. Maskarna utsattes för stress i form av varierande kvalitet på födan, torka, och giftiga ämnen. Enchytraeider och naidider är bådaMy thesis shows that enchytraeids and naidids are sensitive to various forms of environmental stress, which in combination with the wide distribution of both families make them highly suitable for use in risk assessment and soil monitoring. Enchytraeids were subject to chemical stress under both laboratory and field conditions. In laboratory experiments enchytraeids reacted to chemical stress with

Boris Lurie and NO!art

An article about and interview with Latvian-American artist Boris Lurie (1924-2008), co-founder of the NO!art movement in the beginning of the 1960s.