I takt med att konsumenter får allt större valmöjligheter ställs också högre krav på varumärken att arbeta strategiskt med sin varumärkeskommunikation. Influencer marketing i sociala medier har därför de senaste åren ökat i popularitet, med förhoppning att det inflytande en influencer har ska påverka konsumenters attityd gentemot varumärket positivt. Men en ny trend inom influencer marketing, specAs the choices for consumers increases, higher demands are placed on brands to work strategically with their brand communication. Therefore, influencer marketing has gained popularity in recent years, with the hope that the influence an influencer has will have a positive impact on consumers' attitude towards the brand. But a new trend in influencer marketing, specifically popular for fashion

Information security is only as strong as the weakest link. Although the technical, externally oriented efforts are of great importance, there is a predominant weakness when it comes to securing information assets; the individual user within an organization. Employees are often seen as the weakest link due to human error. Many of the security breaches that occur would not have been possible wit

För att klara av den kommande demografiska utmaningen med en antagen fortsatt stigande medellivslängd, behöver arbetslivet förlängas. Då pensionen beräknas utifrån förväntad medellivslängd vid pensionering, kommer pensionen successivt bli allt lägre i förhållande till slutlönen om inte den ökade medellivslängden balanseras upp av en höjd utträdesålder från arbetslivet. Det finns ett flertal pensioIn order to cope with the coming demographic challenge with an assumed continued rising average life expectancy, working life needs to be extended. Since the pension is calculated on the basis of expected average life expectancy at retirement, the pension will gradually become lower in relation to the final salary unless the increased average life expectancy is compensated by an increased retireme

Storbritanniens folkomröstning om EU-medlemskap och USA:s presidentval 2016 represente-rar ett skifte i västvärldens politik. Denna förändring har, enligt många, lett till en polariserad och osäker samtid. De politiska konflikterna präglas av, å ena sidan, de som försvarar ett mit-tenorienterat samarbete och, å andra sidan, de vänster- och högerpopulister som på olika sätt försöker utmana rådande Unlike most research on populism and post-democracy that have examined the current politi-cal conjuncture, the aim of this thesis is to understand and explain how populist voters are constructed. To do this, the opinion and cultural pages of Sweden's six largest newspapers are studied during the time of the 2016 United Kingdom European membership referendum and the 2016 United States president

The way out - a qualitative interview study about the exiting processes out of prostitution The aim of this study was to examine the process of exiting prostitution. Our questions focused on what is needed for someone to exit prostitution and what support and treatment is desirable. The chosen method was qualitative semi-structured interviews with in total seven people of whom three had personal

For many years, critics of the European Union copyright framework have raised concerns about the lack of legal recognition of exceptions and limitations to copyright-protected works and other protected subject matter, and argued that the European Union copyright framework favours the protection of intellectual property over fundamental rights. The debate about this imbalance reached new heights wh

Befintlig forskning kring online firestorms utgår vanligtvis från det gemensamma antagandet att fenomenet utgör ett hot för varumärken, som till varje pris behöver förhindras, mildras eller förintas. I denna studie erbjuder vi ett annorlunda per- spektiv och hävdar att en online firestorm inte nödvändigtvis behöver motarbetas utan snarare kan stärka ett varumärke. Genom att undersöka en värderingsExisting research on online firestorms is usually based on the common assumpt- ion that the phenomenon poses a threat to brands, which at all costs need to be prevented, mitigated or eliminated. In this study we offer a different perspective of the preconceived notion of an online firestorm and argue that an online firestorm does not necessarily have to be counteracted, but rather can strengthen a

Thessaloniki is a city with a very rich and multicultural history. Among the different groups of people living in the city for centuries, the largest one was the group of the Sephardi Jews. Unfortunately, in modern Thessaloniki the rich Jewish past is not that evident. Aim of this thesis is to search for imprints and memories of the Jewish past in today's city and tries to unfold the reasons w

We examine if the relatively large inflow of immigration during the last two decades has affected the Swedish housing market. With the social stigma of expressing anti- immigration sentiments, natives likely vote with their feet to express their preference for homogeneous neighbourhoods. If immigration inflows cause native outflows, the wage gap between them should lower the local aggregate demand

Denna uppsats ämnar undersöka hur äldre vuxna i Sverige mellan åldrarna 50-65 år upplever den datainsamling som sker på Facebook och de potentiella risker som finns med hur deras data hanteras. Undersökning genomfördes med hjälp av fyra semistrukturerade telefonintervjuer med äldre vuxna inom de åldersgränser som uppsatsen ämnar undersöka. Tre olika delområden för vår undersökning har identifierat

How do professional counselors understand and rationalize their responsibility to report child maltreatment when worried about a child? The aim of this study was to analyze how school counselors and health care counselors talk about their obligation to report child maltreatment to the social services, and how their reasoning affects the protection of children in Sweden. The method chosen was quali

Cirrus clouds are high-level ice clouds covering ≈ 30% of Earth’s surface. The cirrus clouds ice crystals can be formed by heterogeneous or homogeneous nucleation, where temperatures for heterogeneous nucleation was set to -38 - -30 °C and for homogeneous nucleation below -42 °C. The study will focus on microphysical properties of cirrus clouds in the tropics, 0-30°, and the mid-latitudes, 30-60°,

Arabinoxylan (AX) degrades to (arabino)xylooligosaccharides [(A)XOS] through enzymatic hydrolysis. AX and (A) XOS are considered as dietary fibers and are associated with many health benefits, including immunomodulatory activity. (A)XOS includes both xylooligosaccharides (XOS) and arabino xylooligosaccharides (AXOS). The current research aims to develop a process for production of xylan fibers,

Following a brief introduction on the history of Corporate Social Responsibility (CSR) and the concept of the Circular Economy (CE), the impact of the dairy industry on the environment is introduced. This study then focuses on the gaps in research and the problem of implementing CE practices in the dairy industry. After a review of the literature on the Circular Economy and the Business Model, thi

Delningsekonomins framväxt under de senaste decennierna är en effekt av digitaliseringen, vilket har fört med sig att arbete via digitala plattformar har tagit plats på arbetsmarknaden. Plattformsarbete kan se ut på många olika sätt beroende på plattformens affärsmodell och denna utveckling har lett till att plattformarnas arbetare har hamnat i en position där det är otydligt om de tillhör kategorThe development of the sharing economy that has taken place in recent decades is an effect of digitalisation, which has led to work being supplied through digital platforms having taken place in the labour market. Platform work can look different in many ways depending on the platform's business model and this development has led the platform's workers to be in a position where it is uncle

The value of communication in the pop music industry In this study, we aim to examine communication, and mainly promotion, within the pop music industry. The purpose is to investigate the value communication practitioners provide for artists and what communicative value independent artists provide for themselves. It can be argued that the relevance of communication practitioners within the music i

Denna rapport ska undersöka vilka moment på en svensk byggarbetsplats som bidrar med den största mängden slöseri och hur företag med hjälp av två olika Lean-metoder kan minska på dessa. Denna rapport ska undersöka vilka moment på en svensk byggarbetsplats som bidrar med den största mängden slöseri och hur företag med hjälp av två olika Lean-metoder kan minska på dessa.Utifrån de 27 svar som inkomm

In this paper, herding effect among pandemic emergencies, natural disaster emergencies and terrorist attacks emergencies is studied. This paper uses quantile regression with the approach proposed by Chiang and Zheng (2010) to detect herding during the time period 2001-2020. In terms of event types, herding is captured in every event group. More specifically, the pandemic group shows the most signi

The working conditions of freelancers are widely debated as the flexibilization of labor markets has resulted in more insecure labor. On one side of the debate, flexibilization of the labor market in the cultural industries is seen as an important driver of economic growth. This optimistic perspective emphasizes that individuals can develop themselves in creative and autonomous careers. The other