Sustainability or instant gratification? A study on Chinese perspectives of ‘pay-as-you-use’ smart energy meters in budget hotels
In response to the growing demand for sustainable practices in the hospitality industry, many hotels have concentrated on operational measures to reduce energy consumption. However, the potential for promoting voluntary customer-initiated energy-saving behaviors has been largely overlooked. This study fills that gap by investigating how environmental values (egoistic, altruistic, and biospheric) a
