Macro-regions in the global cloud of trust. A study of competitive identity creation within the European Union Strategy for the Baltic Sea Region
With a new regionalisation process in Europe a number of macro-regions are appearing. The same as countries or cities, macro-regions aim at developing or increasing the competitiveness in the global markets not only for products or funds, but also for ideas, influence and reputation, for trust and attention. The model of competitive identity – the brand management model for nations, cities and reg