Incorporating the future - a study of three companies’ internalisation of future trends forecasting and scenario planning.
Purpose: The purpose of this thesis is: to determine key success factors for an organisation’s internal process of internalising future trends forecasting. Methodology: A qualitative approach has been chosen by examining three different companies (Electrolux, H&M and, Sony Ericsson) through interviews and other data. The empirical material have been analysed by using valid theory as a platform