Motives for and barriers to household adoption of small-scale production of electricity : Examples from Sweden
A new electricity-production concept attracted massive media attention in Sweden during 2008 when companies be-gan marketing small-scale photovoltaic panels (PVs) and microwind turbines. The products were launched by their simplicity: the components are so easy to install that anyone can do it. How, then, do households perceive these products? Why would households choose to buy them? What do house
