The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
Under the background of the rapid development of social media, video storytelling plays an essential role in the development of a brand. More and more videos with the personal brand have become popular among the public. However, in the context of the storytelling approach, personal branding through storytelling has been rarely reported in the literature. In this study, showing the YouTuber, Li Ziq