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Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti

This paper examines the labor market attachment of immigrant women in Germany by testing the hypothesis of a double disadvantage and looking at the determinants of immigrant women’s earnings and occupational prestige in 1999 and 2009. Hypotheses derived from human capital and labor market segmentation theory are tested by running ordinary least squares regressions on earnings and occupational pre

This paper examined and identifies the important determinants of infant and child mortality in Ethiopia. The 2000 and 2005 Demographic and Health Surveys (EDHS) data were used. Logistic regression method were used to determine the impact of bio-demographic (proximate) and socioeconomic determinants on infant and child mortality. The infant and child mortality reduced during the period 2000 and 200

Today's housing needs promotes an increased number of housing constructions. This in turn means that it is interesting to find a construction method which provides shorter building time while the final result should be perceived attractive. Prefabricated components in the project offer a shorter building process and when they also are made of concrete it provides the opportunity for durable an

The objective of this study is to classify Swedish land cover classes using multisource satellite data. Multispectral Landsat TM data from April 1993, and multitemporal ERS-1 SAR data acquired seven times during the growing season of 1993 have been used. Nine agricultural and seven forest land cover classes have been analysed. The statistical separabilities between land cover classes have also bee

Water erosion on arable land has since the beginning of the 80's been studied frequently in Sweden because it to a high extent contributes to losses of nutrients from fields. This study discusses water erosion on arable land in a study area in southern Sweden, with an emphasis upon its relations to topographical factors, soils and land use. In the study area another investigation of water eros

An enhanced greenhouse effect could possibly result in frequency changes of extreme events. Observations of variations and changes in the frequency of extreme air pressure is an example of such events. Extreme air pressures are here defined as pressure lower than or equal to 990 hPa or higher than or equal to 1036 hPa. A gridded dataset from UKMO (United Kingdom Meteorological Office) with a spati

Söderslätt has been dominated by agriculture since many centuries ago. About 90 % of the area is cultural land nowadays. The aim of this paper is to quantify recent changes of ecological relevance in Söderslätt. Interpreted aerial photos from 1938 and 1985 were digitised and geometrical corrected for the change study. The agrarian development since the 1940s has meant a continuos change from small

The extent of today's land degradation and desertification in the arid, semi-arid. and sub humid regions of China is a serious threat to the social and economic development in these areas. A national programme for monitoring and classification of drylands has been implemented by the Chinese Academy of Science. Areas are classified into degrees of desertification on the basis of vegetation cove

The rapidly developing and widely distributed resin flow syndrom in Norway spruce (Picea abies) in southern Sweden has an unknown cause. One suggestion for its cause is the occurence of six "abnormally" mild winters from 1987/88 to 1992/93. This situation, together with hard spring frost is supposed to pose an unfavourable climatic combination for spruce. Daily temperature data (mean, ma

Denna uppsats problematiserar och undersöker målbolagsstyrelsens ställning vid offentliga uppköpserbjudanden genom att belysa oklarheter som råder kring målbolagsstyrelsens agerande, framförallt till följd av att ABL inte har anpassats till takeover-reglerna och vice versa. Målbolagsstyrelsens komplexa ställning exemplifieras i denna uppsats av en utredning av vilka överväganden och vilket aktieboThis thesis problematizes and investigates the role of the board in a public company facing a friendly takeover bid. It does this by illuminating ambiguities which concern actions of the target company board, due to the fact that the Swedish Companies Act and the Swedish Takeover Rules have not been brought into conformity with one another. The complicated role of the board is exemplified by the i

Since the strategy of “Going Global” to be implemented, the Chinese OFDI has been increased rapidly. For a long time, governments in developed countries as well as some scholars hold the different attitudes that OFDI will crowd out Chinese domestic 5 investment. In this study, we empirically analyze this relationship between OFDI and domestic investment in China based on the data from 1986 to 2010

Avvecklingen av handelshinder mellan medlemsstaterna och upprättandet av en gemensam marknad inom EU medförde ökade omstruktureringar av företag, vilket sin tur resulterade i att det ansågs nödvändigt med regler som skyddar arbetstagarnas rättigheter vid byte av arbetsgivare. Överlåtelsedirektivet antogs ursprungligen år 1977, men har sedan ändrats till det nu gällande direktivet 2001/23/EG. Direk

Studiens syfte var att undersöka kreativitet i klassrummet genom att studera hur kreativitetsfrämjande lärarstil och målorientering (uppgiftsorientering, prestationuppvisande orientering och prestation – undvikande orientering) påverkar mellanstadieelevers kreativitet. Dessutom undersöktes hur elevernas målorientering kan påverkas av kreativitetsfrämjande lärarstil. Elevernas personlighet, kön ochThe aim of this study was to investigate creativity in the classroom by studying how creativity fostering teaching behavior and goal orientation (task goal orientation, performance approach orientation and performance avoid orientation) affect the creativity of middle school students. The influence of creativity fostering teaching behavior on students’ goal orientation was also explored. Personali

LGBTs (Lesbian, Gay, Bisexual and Transgender) in Lebanon have for a long time been a target of oppression were legal, economic and social factors have contributed to their historical marginalization. While the Lebanese Penal code in article 534, is criminalizing homosexuality the law is rarely applied and is primarily used to violate the privacy of gay and lesbians by denying them basic human rig

Purpose: Based on a job seekers perspective, the purpose of this study is to explore influences of status and social identity upon perceived employer attractiveness as a product of the job seekers interactions within the interview process and her social informal network. Methodology: Based on a social constructionist stance we have conducted an exploratory qualitative study Theoretical Perspective