The Unclear Role of Strategic Communicators : Professionalization Through Reflexivity on Action
The strategic role of communication practitioners has been discussedsince the 1970s. While it might not be surprising that managers andcoworkers view their roles as unclear, it is more surprising that commu-nication practitioners themselves also struggle with explaining theirstrategic roles and the value of their work. To elucidate the strategicwork of communication practitioners, we conducted a s
