Experimental Film as Marketing Strategy: Sponsored Film Culture in Postwar Sweden
In Sweden during the 1940s and 50s, many artistically ambitious filmmakers, like Arne Sucksdorff, Gösta Werner, and Peter Weiss, sought and gained financial aid from sponsors within the industry. Whereas many sponsored films document and communicate industrial processes, these films are more creatively oriented and experiment with film as an artistic expression. Although economic concerns undoubte