Syftet med uppsatsen är att undersöka hur selektiva målgrupper integreras och blir delaktiga i den varumärkesbyggande processen. Problemdiskussionen resulterar i frågeställningen, Hur skapas en tvåvägskommunikation där varumärket förankras genom att målgruppen integreras och blir delaktig i kommunikationsprocessen? Jag har använt mig av en kvalitativ metod och informationsinsamlandet har skett gen

En sammanfattning av uppsatsen på maximalt 8000 tecken.

The overall objective of this thesis was to investigate how CSR is approached by commercial banks in the U.S and Sweden respectively. We have therefore made a comparative analysis of the national differences in terms of CSR. This research was done by introducing and identifying dimensions that affect the CSR practices in each country. These dimensions have been analyzed based on the national busin

This research tests two different focus groups with the purpose of developing quantitative online surveys suitable for a specific target group. Depending on where in the development process of the survey the researcher is, somewhat different focus groups should be used. If the researcher is far into the development of the survey a focus group with the questionnaire template as discussion basis cou

This paper studies the identity regulation, identity work and self identities in knowledge intensive firms after mergers and acquisitions. Based on one to one interviews and secondary data collected from various sources, we identified two major sources of self identities in IBM Global Business Service Office in Malmö. These two sources of self identification is analyzed and discussed in our paper.

Syfte: Syftet med uppsatsen är att undersöka och skapa en djupare förståelse för betydelsen av intern värdering av det intellektuella kapitalet för Sigma Exallon. Detta för att undersöka om en multiplikatoreffekt kan uppstå. Metod: Denna uppsats är en fallstudie av Sigma Exallon. I uppsatsen har vi utgått från en kvalitativ metod och genomfört tio intervjuer med medarbetare inom Sigma Exallon. Vi

Innovation is the key factor of economic growth. Investment in innovation is largely emphasized throughout the world. Sweden has been quite successful in developing high technology and has almost the highest R&D expenditure in terms of its GDP during the recent decade. Due to business practice, issues such as information asymmetry and agency problems hinder firms from raising external funds fr

In this research we set out to explore brand building processes in professional service firms. There has been considerable conceptualization of service branding and corporate branding as emerging phenomena; yet, analysis of how these processes are strategically conceptualized is from our perspective lacking. Qualitative study following an abductive approach using Symbolic Interaction as a research

The time of easily recoverable oil is coming towards an end, and oil companies start to look at other frontiers where the oil is more difficult to reach in order to secure future supply. One of those areas is the arctic which is considered to have a great amount of oil and gas and is at the present time relatively unexplored. Since the arctic climate is severe, it is consistent with extra costs to

In our study a matrix configuration along two dimensions, namely affiliation towards Volvo and locus of control emerged. Based on this matrix and the discernible discursive influences it is possible to describe four types of self-identities. These four types of self-identity are discussed and evaluated. Additionally the findings are contemplated against the backdrop of Labour Process Theory which

Problem: There are strong forces from for instance politicians, who want to allow third party access to the district heating market, as has already been done in the electricity and gas markets. But what would be the consequences of a third party access to the district heating market? Will it create a competitive market, and will it be able to put any pressure on the prices? What will be the conseq

Magic Formula gav på den nordiska marknaden under 15 år en årlig avkastning på 25,81%, jämfört med 30,8% på den amerikanska marknaden. Vår modifierade formel gav en avkastning på 21,9%. Testerna mot CAPM stärker tron på EMHs existens i en svag form

OMX spreads decline from 2001-2006. The average volume and average number of trades / trading frequency increases over this period, whereas the average trade size decreases consistent with greater retail investor activity. Macroeconomic factors such as interest rates, inflation rate and GDP rate do not seem to affect changes in the spreads.

Syftet med detta arbete är att öka kunskapen om huruvida verksamheter behandlar outsourcing av aktiviteter i ekonomi- och redovisningsfunktionen på strategiskt nivå, operativt eller inte alls tar aktiv ställning i frågan. 6 fallverksamheter har valts ut som relevant intervall för att genomföra semistrukturerade intervjuer. Vid intervjuerna har ekonomichefer för respektive verksamhet svarat såsom r

Purpose The purpose of this thesis is to describe and analyze the possibilities for China to create a socio-economic environment whereby the domestic accounting firms can compete with and even challenge the ¡®Big Four¡¯ accounting firms in Chinese auditing market. Methodology The development of Chinese domestic accounting firms is reviewed and analyzed from macro and micro aspects including politi

Syftet med denna uppsats är att utreda om det finns ett samband mellan redovisningskvalité och starkt respektive svagt familjeägande. Eftersom det krävs mer forskning inom området så blir vårt syfte med uppsatsen att bidra till att öka förståelsen kring redovisningskvalité och hur denna påverkas av olika faktorer. Huvudfokus i teorikapitlet ligger på att definiera redovisningskvalité med hjälp av

The aim of this study is to investigate empirically the comparative stability of Islamic and Conventional banks for years 2005-08 to find out which one of them is more stable. We have taken accounting data from 8 countries for 66 banks out of which 26 Islamic and 40 Conventional ones. We performed our quantitative analysis by employing two dependent stability (risk) proxies, four bank level and th

Vårt syfte är att undersöka hur granskningen av hållbarhetsredovisningen ser ut i Sverige idag för att ta reda på varför så få hållbarhetsredovisningar är bestyrkta. Med utgångspunkt i detta önskar vi diskutera hur utvecklingen kan komma att te sig framöver och vilka intressen som ligger bakom eventuella förändringar. Anledningen till varför så få hållbarhetsredovisningar i Sverige är bestyrkta ha

The purpose of the paper is twofold. One is the micro contribution of the accomplishment of identities in situations of complex sales through a constructionist view of the world and the terminology of OI. This will be an attempt to contribute to the research into the formation of identities. To the B2B research field the intended contribution is to gain understanding of how the individuals involve

In this study we seek to examine whether the Swedish firms on SSE with a cross-listing in London or New York exhibit any differences in volatility and liquidity after the listing date. Based on this, we further make an inference regarding the presence of integration between these markets. When examining volatility and liquidity individually, we find no general change in the former but we find a ge