I och med det ökande användandet av sociala medier och en misstro till traditionell reklam har varumärkesstrategin Influencer marketing utvecklats. Influencers är personliga varumärken som tillsammans med produktvarumärken ingår i ett samarbete, så kallat co-branding. I denna studie har co-branding mellan personliga varumärken och produktvarumärken undersökts med fokus på hur mottagarna kommunicerAs a result of the increase in usage of social media coupled with a disbelief in traditional marketing, Influencer Marketing has emerged as a brand strategy. Influencers may be considered as a merging of personal brands and product brands, also known as co-branding. This study examines co-branding, focusing on how the receivers communicate their acceptance in co-branding. Furthermore, through conc

Denna uppsats ämnar undersöka hur diskursen kring hållbarhet gestaltas av flera aktörer i förhållande till H&M. Primärt fokuserar uppsatsen på att särskilja aktörernas olika positioneringar och undersöka interaktionerna mellan de olika aktörerna för att kunna 3 påvisa eventuella maktstrukturer. Analysen grundar sig i dagordningsteori, gestaltningsteori och diskursteori, och för att analysera eThis essay aims to investigate the discourse of sustainability as portrayed by multiple actors in relation to H&M. The main focus is to distinguish the different discussions and to explore the relationship between the different actors in order to unveil possible power structures. The analysis of the study stems from agenda setting theory, framing theory and discourse theory, and the method use

The aim of this study was to analyze how the social problems underlying the care of boys and girls are described in judgments according to 3 § LVU (Care of Young Persons Special Provisions Act) from Judith Butlers gender perspective. Therefore I have studying totally 40 cases of 3 § LVU to see if there are any similarities and differences in how each genders social problems is described by social

The aim of this study is to provide a deeper understanding of how digital and emotional storytelling can be used in advertising campaigns in order to build a relationship with recipients. Based upon previous research, theories about advertising, relationship marketing, digital and emotional storytelling, and narrative transportation have been presented. In order to fulfil the aim of this study, fi

Title: The Swedish Container Shipping Industry: An Analysis of the Service Quality Perception and its Measurement Purpose of the paper: The aim of this research paper is to gain a greater understanding of the container shipping industry. This way the notion of service quality can be brought to the given industry and acknowledge the perceptions of various actors regarding the aspects of quality in

Vietnam is one of the countries in the world that is projected to be most impacted by climate change. Extreme weather events such as storms and floods are predicted to increase with the changing climate. As such, climate change adaptation is crucial, especially for farmers who are relying on vulnerable livelihoods to climate change. This thesis investigates gendered patterns within the province of

This study examines indigenous peacebuilding in Colombia in line with the liberal peace project, which frames the territorial peacebuilding in Colombia. The need for exploring alternatives to the peacebuilding paradigm as an emblem of the liberal peace is urged; as it attempts to achieve a standardized peace while developing war-torn countries. The problematic dimension of the development discours

This thesis explores how representations of sleep and sleeplessness in mass culture can be reflective of shifts in the constitution of time and self-image driven by neoliberal capitalism, using Shattered, a reality TV show and Sleep Cycle, a self-tracking app, as points of analysis. The first part of the thesis introduces various discourses around sleep, optimisation and productivity that exist i

I dagens konkurrenssamhälle behöver företag anpassa sin marknadskommunikation efter samhällets normer, värderingar och diskurser för att uppnå legitimitet på marknaden. Detta gäller även läkemedelsbranschen, som i allt större utsträckning har marknadiserats. Denna studie undersöker förekommande diskurser och dess inverkan på ansvarsfördelning gällande preventivmedel. En kritisk diskursanalys har u

Ett populärt och växande verktyg för företag att nå ut till sina målgrupper är att använda sig av influencers. Denna studie syftar till att skapa förståelse för hur digitala livsstilsinfluencers strategiskt kommunicerar produkter på Instagram i förhållande till identitetsteori, övertalningsstrategier och hög- och låginvolverings-produkter. Studien avser därmed att analysera framställningen av den A popular and fast-growing tool for companies to be able to reach out to their target audience is by using influencers. This study aims to contribute knowledge on how digital lifestyle influencers strategically communicates products on Instagram in relation to identity theory, strategies for persuasion and high- and low involvement products. The study refers to analyze how influencers communicates

Companies in the manufacturing industry are constantly seeking to be more effective in cutting costs and increase revenue to improve profits. Order picking is often the most expensive operation in the inventory, as it stands for 55% of the inventory operating expenses. Alfa Laval, a heavy industry company, is rolling out a new corporate strategy involving its operations, which this thesis is a par

This thesis studies the effect of digitalization on firm performance. More specifically, it investigates whether digitally mature firms outperform their less digitally mature peers. My analysis is based on literature on information technology, information and digital systems, and digitalization in general. I assess digital maturity through a suitable proxy. With data from listed Swedish firms, I d

The aim of this report was to investigate the prominence effect as an underlying reason for saved-lives insensitivity in moral decision-making. Saved-lives insensitivity, the tendency to help fewer rather than more victims, causes unnecessary suffering. Why this tendency occurs is still unknown, but the prediction of this study was that the prominence effect is an underlying mechanism. The promine

Background and Objectives: This research explored the possibility of organisations implementing the work of CIP for the right beneficial reason, or if the implementation was done because the subject is a trend. While CIP-methods are getting more and more popular, it remains in many cases unclear which concepts suit best to what organisation. Having a single organisation implementing a numerous var

This thesis critically examines the issue of shared border sewage between San Diego and Tijuana. In light of the recent sewage spill in February of 2017, dumping 143 million gallons of raw sewage into the Tijuana River, the phenomena of border sewage in the transnational environment of the Tijuana River Watershed has been a topic of interest in local and international contexts; raising questions o

Depressioner och ångestsyndrom har ökat i hela ungdomspopulationen, samsjuklighet är vanligt vilket ökar behovet av multimodala evidensbaserade behandlingsmetoder. Ett exempel är Unified Protocol (UP) som fokuserar på transdiagnostiska kärnmekanismer vid emotionella störningar. Syftet med uppsatsen var att utvärdera UP i gruppformat för ungdomar med depressions- och ångeststörningar vid en BUP-motDepression and anxiety disorders have increased throughout the youth population, comorbidity is common, which increases the need for multimodal evidence-based treatment methods. One example is the Unified Protocol (UP), which focuses on transdiagnostic mechanisms in emotional disturbances. The purpose of the study was to evaluate UP in group format for adolescents with depression and anxiety disor

Mindfulness is an increasingly popular social work intervention. The aim of this study was to examine how the social problems addressed by mindfulness are framed and how the nature and goals of social work are constructed in the latest mindfulness research from 2017 onwards. 25 peer-reviewed articles were examined with the help of Håkan Jönson’s perspective analysis, which asks questions about the

Strategic thinking is a popular topic in management journals, and many researchers have highlighted the importance of strategic thinking in managerial contexts. Still, there is a lack of consensus in the extant literature about what strategic thinking is, how it can be measured, and what are the cognitive elements that shape it. However, Prinsloo (2007) indicated that the Cognitive Process Profile

I psykodynamisk teori och traditionell praxis är en av grundteserna att tidpunkten för terapins slut ska vara en öppen fråga när terapin inleds och sedan beslutas om av terapeut och patient tillsammans. Denna tes står i konflikt med begränsningen till maximalt 25 terapisessioner för psykodynamisk psykoterapi inom Avtal för Psykoterapi i Hälsoval Skåne. Vilka konsekvenser detta får för de terapeuteOne of the basic premises in psychodynamic theory and traditional practice is that the point of closure is left open, and the therapist and patient together decide when the therapy is to end. This conflicts with the limit of 25 therapy sessions stipulated in the agreement between the health authority and psychotherapists, Avtal för Psykoterapi i Hälsoval Skåne. The consequences of this for the the

Does decentralization promote economic growth? This paper attempts to shed light upon this rather debatable topic by measuring the real effects of decentralization on economic growth in the political periphery in Indonesia. Indonesia issued decentralization laws that were implemented in 2001, which affected all districts except those in the special province of DKI Jakarta. Therefore, the effects o