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Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) t
Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. Moreover, a recurring tension between short-term sales revenue and long-term brand-building objectives is said to be heightened
A constant decline in fish stocks have been observed globally for the better part of the last century. In Sweden, the consequence of this decline has been the 9000 year old trade of small-scale fishing slowly disappearing. The extinction of these local fisheries have consequences for not only the fishers themselves, but for their communities and surrounding environment. The responsible factors for
This study discusses the conceptualization of punishment, human rights, and the justification of applied measures in international counterterrorism strategies. Through Deductive Qualitative Analysis (DQA) a mixed theory of punishment, discussed by philosophers such as John Rawls, H. L. A. Hart, and Matthew Altman, is applied to UN and EU counterterrorism strategies to analyze the normative justifi
The health and well-being of women and girls is vital and is reflected in various indicators of the sustainable development goal three. An agreement between Tanzania and the UN has influenced Tanzanian health policies and plans for women. The health and well-being of women and girls is also a global health challenge, particularly in developing countries such as Tanzania, resulting in several healt
The United Nations Convention on Contracts for the International Sale of Goods (CISG) serves as the preeminent uniform legal framework governing international sales. Central to its application is Article 8, which prescribes a tripartite hierarchy for interpreting party intent by prioritizing subjective intent, applying the objective reasonable person standard, and mandating a holistic review of al
Water is essential to human life, health, and livelihoods, and access to safe and clean water is recognised as a fundamental human right. Yet water scarcity remains a pressing global challenge affecting billions of people, with women being disproportionately affected. In Kenya, where around 80 percent of the land is classified as arid and semi-arid (ASAL), water scarcity is a persistent and deeply
ABSTRACTBackground and Objective: Working from a harm reduction (HR) approach underscores that addiction care professionals (ACPs) serve people with substance use disorder in a non-judgmental environment, encouraging people to seek intervention without abstinence as the ultimate goal. This study aims toexplore and compare the attitudes toward the acceptability of harm reduction among ACPs in SouthABSTRACTBackground and Objective: Working from a harm reduction (HR) approach underscores that addictioncare professionals (ACPs) serve people with substance use disorder in a non-judgmental environment,encouraging people to seek intervention without abstinence as the ultimate goal. This study aims toexplore and compare the attitudes toward the acceptability of harm reduction among ACPs in SouthAf
Contemporary organisations increasingly face reputational crises, while the multivocal environments in which they operate make both crisis and brand narratives harder to control. This research contributes to the understanding of how contemporary brands navigate communication and branding in relation to crises. This paper adopts perspectives from both crisis communication and brand communication, t
Objective To examine associations of common mental disorders (CMDs) with lifestyle habits and cardiovascular risk factors among participants in targeted health dialogues in Sweden. Methods A cross-sectional study included 8903 40- and 50-year-olds between September 20, 2021, and January 10, 2024. CMDs included depressive, anxiety, and stress-related disorders. Associations between CMDs and lifesty
Introduction: Adnexal surgery is one of the most common surgeries performed in women. Minimally invasive methods are on the rise globally as they have been shown to decrease surgical morbidity compared with abdominal surgery. Adnexal surgery by vaginal natural orifice transluminal endoscopic surgery (vNOTES) is the latest innovation. It combines the vaginal approach and endoscopy via the vagina. L
This article explores the regional embeddedness of bioeconomy innovations in Germany, focusing on “flagship” innovation projects that exemplify the challenges and opportunities of systemic changes towards bioeconomies. While bioeconomies have been promoted as solutions to global challenges and opportunities for sustainable regional development, there are ongoing debates about the actual benefits o
Insect-mediated pollination enhances global production of many crops, and evidence highlights that insect pollination can also improve crop quality. The link between insect-mediated pollination and crop quality is driven not only by insect pollinators, but by a complex of interactions between pollinators, plant genotype, levels of cross pollination, plant physiology, environmental conditions, farm
The world has encountered numerous global crises, including epidemics, military conflicts, and economic collapse. Innovative digital technologies, such as Industry 4.0 (I4.0), can undoubtedly help improve industries’ operations during critical times. The dairy industry has seen an increment in technological adoption in the last few years. Adopting cutting-edge technologies is regarded as more feas
Background: The t(6;9)(p23;q34) chromosomal translocation is found in 1% of acute myeloid leukemia and encodes the fusion protein DEK-NUP214 (formerly DEK-CAN) with largely uncharacterized functions. Methods: We expressed DEK-NUP214 in the myeloid cell lines U937 and PL-21 and studied the effects on cellular functions. Results: In this study, we demonstrate that expression of DEK-NUP214 increases
OBJECTIVE-Human blood glucose levels have likely evolved toward their current point of stability over hundreds of thousands of years. The robust population stability of this trait is called canalization. It has been represented by a hyperbolic function of two variables: insulin sensitivity and insulin response. Environmental changes due to global migration may have pushed some human subpopulations
The emphasis here is the need to understand both the normative gap and the role of digital architecture in order to display the inherent challenge that copyright meets in a digital society. Consequently, in being a descriptively focused study, this article studies contemporary Hungarian copyright and contrasts this to the findings from a survey with over 500 respondents from the Hungarian file-sha
