Uncertainty is the new normal for retailers – and consumption researchers
The research areas remain the same, but our perspective on them has changed. This is how consumption researchers Carys Egan-Wyer and Emma Samsioe describe the development in retail research over the past ten years. “In one of our recent reports, we call it 'Retail as unusual.' There is no longer a normal state in trade, no 'Business as usual.' Everything has become more uncertain,” says Carys Egan
https://www.lusem.lu.se/article/uncertainty-new-normal-retailers-and-consumption-researchers - 2025-10-08