Den snabba tekniska utvecklingen har försvårat för dagens företag att kontrol-lera sina kundrelationer och den kommunikation som sprids om varumärket. Sam-tidigt har dagens konsument stora tillgångar till information om varor och tjänster vilket lett till en förändrad konsumtion. I dagens konsumtions står känslor, upple-velser och livsstil i fokus snarare än produkten i sig. Storytelling framställ

Abstract Author: Marit Bachs Title: Honorrelated violence or men´s violence against women - a discourse analysis of the public debate in media. Supervisor: Mats Hilte Assessor: Elizabeth Martinell Barfoed This paper studies the debate surrounding the murder of Fadime Sahindal from a discourse-analytical and post-colonial approach. My purpose has been to investigate and discern how honor related v

The aim of our study was to examine the attitudes towards the gender-neutral pronoun “hen” among social work students at Lund University. “Hen” is a gender-neutral pronoun that is used instead of “he”, “him”, “she” or “her” in situations where gender is irrelevant or unknown. Over the past three years “hen” has been increasingly mentioned, used and debated in Swedish media. Our perception of the o

With the new information society and knowledge economy evolve different and more complex requirements to innovation and competitiveness. Scholars and policy makers have emphasized the importance of adapting to ICT and exploit its numerous possibilities, although the exact methods for doing so remain unclear. The integration of ICT in educational institutions and their curricula have been stressed

The health of the environment is not a pressing issue for many, or if it is, this concern is not always reflected in their behavior. How can greater pro-environmental behavior be encouraged in individuals? This study seeks to understand if an active learning experience can be used as a tool to enhance pro-environmental behavior. The volunteer-exchange program called World Wide Opportunities on Org

A granny job with soft issues, feelings and stuff - A qualitative study of men in a female-dominated profession The purpose of this study was to examine how professional social workers and students in social work education relates to and understands the idea that social work is considered feminine. Another aspect considered in this study is how the widespread predominance of women in social work

Den här uppsatsen utgår ifrån frågeställningen: Vad är kännetecknande för världar/miljöer som förekommer inom modern fantasylitteratur? Syftet är att försöka upptäcka vilka element och strukturer som återfinns och hur de ser ut i förhållande till fantasyns genrekonventioner. För att ta reda på detta undersöks 16 fantasyböcker/-serier utgivna mellan 1990 och 2011. Själva undersökningsmomentet är em

The purpose of this research is to find out the factors which can help SMEs to enhance organizational learning in a dynamic strategic alliance within an international context. In order to answer the research questions, a case study is conducted. By using a qualitative method, the empirical data is collected through six semi-structured interviews in the case companies. In this research, a theoretic

Employee benefits can be seen as an HRM practice that has received increased attention among practitioners, while scholars’ interest in this theme has been moderate. The previous research focus has mostly been on how benefits contribute to organizational outcomes such as commitment, retention and attraction of employees. As opposed to this dominant view, this study sets out to explore employee ben

ABSTRACT Author: Louise Jonsson Title: The grief has got a water lily in its lake: a qualitative content analysis regarding children growing up close to a parent with a mental illness [Translated title] Supervisor: Hanna Wittrock This bachelor thesis examines the situation of children growing up with a parent with mental illness, a group that has been left out from research during a long period of

Syftet med studien var att undersöka eventuell differens mellan den manifesta bild ett företag ger av sig själv, utifrån Employer Branding, och hur de nuvarande anställda upplever att denna information överensstämmer med verkligheten. Undersökningen utfördes som en kvalitativ fallstudie på ett företag med utgångspunkt i information från företaget, bestående av en pilotintervju med personalansvarig

Since the beginning of movie-making there has been depictions of ambivalent relationships between young girls and adult males. In the middle of last century the stir caused by Nabokovs novel Lolita (1955), one of the last centurys most famous, and infamous, novels about an adult man obsessed with a not yet pubescent girl, shed light upon this practice. These nymphic girls and their lovers, when ap

The scientific consensus on climate change is clear, but the social consensus in the United States has yet to concur. Mainstream explanations for the failure of the American public to engage the climate change problem often refer to an information deficit or lacking political will, but have not proven sufficient in accounting for such behavior. A deeper look reveals that the problem lies at the so

Uppsatsen undersöker hur nya ord och uttryck uppkommer i kinesiska Internetskämt, egao, samt vilka funktioner den här typen av skämt fyller i dagens Kina. Uppsatsen behandlar främst skriftliga former av egao (såsom ordlekar, dikter och påhittade ord och tecken) och försöker ta reda på hur dessa påverkar det kinesiska samhället och vilka funktioner de kan tänkas fylla. Slutsatserna blir att även omThis essay investigates the background as well as the present and potential functions of egao, Chinese Internet spoofing. It focuses on the forms egao assumes in writing and analyzes how its practice of playing with and inventing words influences the Chinese society. Discussing the emergence of new expressions in text-based egao, this essay concludes that this kind of spoofing pushes the boundarie

The purpose of this study has been to explore how different actors in a nursing home (i.e. Head of Unit, staff and residents) argue about elder residents’ care, autonomy and possibilities to influence and how this correlate with the increasing tendencies to view elder people as independent individuals. The study was based on eight qualitative interviews with two Heads of Unit, two staff members an

Studiens syfte är att undersöka legitimerade psykoterapeuters erfarenhet av att bedriva psykodynamisk psykoterapi med äldre som i den här studien definieras som 60 år och uppåt. Den kvalitativa forskningsintervjun användes som metod och intervjuerna syftar till att ta del av legitimerade psykoterapeuters kunskap och erfarenhet av detta. En intervjumall med öppna frågor utarbetades för att möjliggö

Aim of this study is to explore the term normalization as a social process that shifts the level of tolerance in societies through examination of the association between cannabis usage as daily life leisure activity and the growing tolerance of this substance use. Contemporary studies suggest that consumption and usage of cannabis should be examined as any other social processes, which are unavoid

Dams are pervasive features of the river systems in the United States. More than 80,000 large dams, and as many as 2.5 million small dams, are spread throughout every major watershed in the country. While this vast number of dams has made a considerable contribution to development, recognition of the environmental impacts has significantly increased. Furthermore, over 25% of the nation's dams

This thesis consists of an extended analysis of Khaver-Paver´s book Labzik. The emphasis is on the book´s didactic elements. Labzik is a Communist children´s book written in America in 1935 by a writer who devoted much of his creativity to the children. The book is written in a highly politicized environment. The economic-political situation for Jews in America during the great depression is clear

The purpose of this thesis is to analyze if and how globalization has a significant impact on nationalism. Therefore two dimensions of globalization are distinguished, political and economic globalization. Nationalism is analyzed as a feeling of superiority of the own nation. In order to test the impact a multilevel model using survey data from the International Social Survey Programme (ISSP) from