The Standardization-Adaptation Dilemma: Emphasizing Global Processes or Local Conditions in Supply Chain Strategy? A Case Study at Tetra Pak Korea
Problem definition: In times of increased globalization, the question of to what degree global companies should standardize their business is a topic often addressed in academic research. Connected to a decision between standardization and adaptation are tradeoffs, as both directions bring about advantages that would otherwise not be fulfilled. Tetra Pak Korea is an example of a case where such tr
