The learning organisation 2.0? A participative and exploratory case study on corporate blogging
The phenomenons called blogging and learning organisations are both contemporary and research is inconclusive (e.g. Easterby-Smith et al., 2000 and Wattal et al., 2009). This study aims to merge the two by means of a participative and exploratory case study on corporate blogging. By use of qualitative interviews and a data analysis focusing on concentrated meanings and thematic categorisation, the