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Marketing intelligence implies the application of advanced and digital technologies in making strategic marketing decisions. The objective of the research is to analyze the impact of marketing intelligence, organizational-centered strategic and tactical decision-making on customer satisfaction and loyalty. The study collected responses from 366 industry professionals holding key strategic, tactica

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We study gender differences in the response to losing competitions using an online experiment (N=2,086). We find that both genders reduce tournament entry rates in response to losses that are unequivocally meritocratic. However, when the winner is not necessarily determined by merit—a setting perceived as less fair than the meritocratic tournament—female losers are relatively more discouraged. The

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Welcome to Folkparken in the university town of Lund, Sweden, a public park with a public brutalist building which currently serves as a meeting place for the local neighbourhood. In this chapter, we study the contested history of Folkparken through a queer theoretical framework based on the conceptual pair of “support” and “coherence”, exploring how spatial, social, and legislative resources are

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This dissertation explores the intimate relationship between irony and romantic subjectivity, by drawing on feminist psychoanalytical theory, via an examination of the shiftings of irony, and humor, in the works of the Swedish romanticist P. D. A. Atterbom (1790–1855). It looks at the critical role played by irony in the formation of Romantic subjectivity, and explores irony’s potential to undermi

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In light of the current climate- and biodiversity crises, the political interest in peatlands has increased dramatically as these ecosystems hold the potential to address several urgent societal challenges. In Denmark, a political agreement from 2024 aims to restore 140.000 hectares of agricultural peatlands by 2030. The main goal is to reduce GHG emissions from agriculture and decrease nitrogen r

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Agenda 2030 för en hållbar utveckling betonar vikten av att integrera globala mål i lokal praktik, särskilt genom tvärsektoriella partnerskap. Ett sådant internationellt fokus på kvantifiering och samarbete väcker frågor om huruvida individers rättighetsanspråk kan prioriteras i lokal tvärsektoriell samverkan. Denna studie undersöker samspelet mellan social hållbarhet och mänskliga rättigheter inoThe 2030 Agenda for Sustainable Development emphasises the use of global goal-setting in local practices, particularly through cross-sector partnerships. This focus on quantification and collaboration raises questions about how such spaces shape individual right-holders’ opportunities to claim rights. This study examines the interplay between social sustainability and human rights in urban develop

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The EU’s recent regulatory approach in the digital sphere promises to introduce greater consideration for fundamental rights. However, this does not apply to all fundamental rights and their holders equally. With particular focus on the freedom to conduct a business, this article will be exploring the restrictions imposed on certain undertakings—so-called gatekeepers—operating in the Digital Singl

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All over the developed world there is a SES gradient in health and mortality for adults. Thesemortality differentials have also widened since the 1970s in the countries for which there aredata. Our knowledge about conditions in the more distant past is much more rudimentary, andwe do not know when and why the mortality gradient emerged. In this paper we studydifferences in life expectancy at age 6

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By optically sensing mid-infrared absorption through a visible probe beam, mid-infrared photothermal (MIP) microscopy has emerged as a powerful tool for chemical imaging with micromolar sensitivity and submicron spatial resolution. The adoption of spatially multiplexed camera-based widefield detection further enhanced the imaging speed. However, current widefield MIP systems suffer from a small fi

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There is a strong mortality gradient by socioeconomic status in most of today’s developedcountries, which has spurred both scientific and policy interest. Despite its importance, westill do not have a full understanding of the causes of this gradient, nor about when itemerged. In this paper we study socioeconomic differences in adult mortality for men andwomen in Sweden over an almost 200-year per

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Groundwater depletion, driven by population growth and climate change, poses a critical challenge to global water security, particularly in arid and semi-arid regions. This chapter explores groundwater artificial recharge with unconventional water (GARUW) as a transformative strategy to replenish stressed aquifers. A spectrum of unconventional resources, including treated wastewater, stormwater, d

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Hydrogen related accidents often lead to a jet fire scenario due to the lower ignition energies and higher pressures associated with hydrogen and its storage. Fire barriers can be used for protection against jet fires. Barriers are capable of limiting flame extension by diverting the flames in a safer manner, eliminating the impingement risk on the unexposed side and thereby reducing required safe

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There is a general consensus that children and adolescents should ideally travel to school actively and independently. Yet, in many parts of the world, real and perceived traffic risks represent a major barrier to walking, cycling, or the use of scooters. As the perspectives of children and adolescents on perceived dangers are insufficiently understood, this quantitative-qualitative study compares

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Germany remains the only large country in the world without a general speed limit on highways. One of the main arguments for this policy is that lower speeds represent a travel time cost that is not outweighed by benefits, such as a reduction in greenhouse gas emissions. As transport decision making in the European Union is based on cost-benefit analysis (CBA), this paper compares the value of tra

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Active school travel has been associated with a wide range of psychological and physiological benefits. However, many parents (particularly those of primary school children) are concerned about their children’s safety due to traffic and urban infrastructure. In this research, we collected information about the geographical school routes, the transportation mode, and the accompaniment status of chi

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INTRODUCTION: Women are increasingly entering the dementia research workforce, but they frequently fail to attain senior leadership positions in academia. Discrepancies in academic research outputs were investigated to guide equity-focused policy recommendations.METHODS: Bibliometrics was conducted on 400,482 original research articles (2003-2022) followed by surveying the AD/ADRD research communi

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In an era of global change, understanding available water resources is increasingly important. In Sweden, this challenge has intensified due to climate change driven pressures and rising water demand, yet suitable tools for assessing water storage remain limited. This study presents a novel approach for evaluating surface water storage using a modified Australian Water Resources Assessment Landsca