Rethinking Crisis Communication in Nigeria: A phenomenological Study of How Political, Ethnic, and Religious Dynamics Influence the Adaptation of Western Crisis Communication Assumptions
The study examines whether Nigerian communication practitioners engage with, adapt to, or diverge from dominant Western crisis communication assumptions when managing crises shaped by ethnic, political, and religious complexities. Using a phenomenological qualitative approach to explore their lived experiences, ten communication professionals from government, corporate, and consultancy sectors w
