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F. Scott Fitzgerald’s The Great Gatsby and Don Delillo’s White Noise both portray the modern world even though they were written over 60 years apart. Despite the fact that these worlds represent very different states of modernity, they are defined by two central traits: technology and consumerism, which influence the characters of both novels in several comparable ways. The concept of packaging is
The purpose of this study is to give a holistic view of small companies' branding process while taking to consideration the special characteristics as well as the marketing practices of this kind of companie. The findings of this study reveal that the branding process in small ventures is done both internally, where the role of the entrepreneur is emphasized, as well as externally where the pa
Författare: Mattis Karlsson Titel: Politiker i en klass för sig – Om klass och kapital i mediabevakningen av Sveriges ledande politiker. Masteruppsats: SOCM02 Sociologiska institutionen, vårterminen 2013 Problem/bakgrund: Rapporteringen som rör svenska politiker handlar om långt mycket mer än bara politik. Politiker är offentliga personer som berörs av en mediabevakning som behandlar bland annat
The purpose of this master thesis was to develop a new assessment framework, based on the best Business Intelligence (BI) practices proposed by academia, and use this framework for assessing BI practices in large Swedish organizations. Through this assessment, potential areas of improvement regarding the BI practices in large Swedish organizations were identified and analyzed. In order to fulfil
Denna uppsats är skriven av Christian Frisk och Josefine Waldenström. Uppsatsen är skriven i ämnet Medie- och kommunikationsvetenskap vid Institutionen för kommunikation och medier på Lunds universitet. Uppsatsen syftar till att genom en kvalitativ textanalys kartlägga hur medietexten Tintin har förändrats när den transmedierats, och om förutsättningarna för berättande förändrats sedan transmedial
Misrepresentation problems can happen in every ship sale & purchase form, this thesis aims at giving a deep analysis of misrepresentation under those second-hand ship sale & purchase forms. The misrepresentation in this thesis which normally is a wrong statement or a conduct and can be expressed by buyer or seller. For example, when a seller intends to hide information for keeping the pric
Syftet med studien var att undersöka studenters attityder till CrM samt se om det finns skillnader i studenters attityder gentemot CrM med brand-cause fit och CrM med consumer-cause fit och med studien ämnade vi bidra till existerande teori och forskning om CrM. Studiens empiri utgörs av insamlad data från 236 stycken pappersenkäter som besvarades av kaffedrickande och margarinätande studenter påThe purpose of this study was to investigate students’ attitudes toward CrM and see whether attitudes differ between CrM with brand-cause fit and CrM with consumer-cause fit and our aim was to contribute to existing CrM theory. The study’s empirical data was collected from 236 paper-based surveys that were filled out by coffee-drinking and margarine-eating students at Lund’s School of Economics an
This thesis set out to explain the emergence of production units that favour harsh working conditions in the garment industry of Athens. A neo-Marxist political economic approach was used in order to trace the causes of this emergence over the last fifty years and explain the transitional period from Fordism to flexible regimes of accumulation. The hollowing out of the Welfare State in favour of N
Purpose: Nurses constitute a key group to focus on due to their close proximity to the core of health care, the patient. We aim to understand the care discourse in the practice of nursing within public health care organizations, and its coexistence with the current marketization discourse promoted by the New Public Management paradigm. Our intention with this approach is not only to nuance and pro
Good Night, Mr. Tom (1981) by Michelle Magorian is a children’s book about a British boy called Will, who gets a better life when he is evacuated during World War II. He comes from a poor home where he has been severely abused by his mother. In contrast, he is healed and taken good care of in the countryside by the old recluse Tom who even risks his life for him. In books and articles describing t
Oskarshamn 3 has undergone a power uprate from 110% to 129.1% of original reactor thermal output in recent ended project PULS (Power Uprate with Licensed Safety). The main objective of this thesis have been to identify deviations in the power plant, explaining the differences in power output between designed and achieved power output after PULS. The investigation has been conducted with the use of
The importance of design in order to accentuate a market position becomes increasingly important in the commercial vehicle sector. As a result, the company leading the pack in terms of design and styling is facing immense imitation from western competitors as well as commercial vehicle manufacturers from emerging markets. In response, the company has adopted a strategy of using design protection o
Denna studie har för avsikt att visualisera och förklara variationer och mönster i välmående i distriktet Hambantota i södra Sri Lanka. Detta görs genom att använda en stor intervjudatabas från distriktet med frågor och svar om subjektivt välmående och andra utvecklingsfaktorer och sammankoppla denna med en tillgänglighetsmodell. Denna modell är utvecklad i ett Geografiskt Informationssystem (GIS)This study tries to visualise and explain variations and patterns in well-being throughout the Hambantota District in southern Sri Lanka. This is accomplished by using a large interview database with questions and answers on developing factors and subjective well-being and linking this to a model of accessibility. The accessibility model was developed in a Geographical Information System (GIS) as
This paper will gain better insights of how to calculate the hedge ratio to reduce the basis risk and protect against the price volatility, which is caused by the mismatch between the spot and future prices. This will be done by calculating the time-varying hedge ratio for the Colombian mild Arabica coffee, using two BGARCH models, the diagonal BEKK and diagonal VECH. Four different hedging strate
I Skelleftefältet finns idag runt 85 kända VHMS-fyndigheter, i Kristinebergsområdet finns fem av dessa fyndigheter, en av dem är Rävliden. Berggrunden består mestadels av meta-vulkaniter med ryolitisk komposition samt en meta-sedimentär vulkanisk bergart. Skelleftefältet har genomgått åtminstone två metamorfa event. Detta har resulterat i storskalig veckning av området. Fyndigheten i Rävliden liggIn the Skellefte district today there are about 85 known VHMS-deposits, in the Kristinebergs area there are five known deposits, one of them being Rävliden. The supracrustal rock primarily consists of metavolcanic rock of rhyolitic composition and also metasedimentary volcanic rock. The district has gone through at least two metamorphic events. This resulted in the presence of large scale folding.
Syfte: Uppsatsens syfte har varit att studera de fyra svenska storbankernas ersättning till de verkställande direktörerna under perioden 2003 till 2012, och undersöka förändringar och trender med teori. Metoden som användes för att undersöka de verkställande direktörernas ersättningar var en dokumentstudie. Den teoretiska referensramen består av intressentmodellen och agendasättningsteorin och det
Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. To exemplify we did a case study regarding whether it is possible for, an existing brand operating in the
