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This thesis analyzes how moral brands discursively construct legitimacy and investigates the role of morality in legitimizing brand legitimacy claims and actions. By applying legitimacy theory, the study explores how Patagonia and TOMS Shoes legitimate their moral claims and actions based on discursive legitimation analysis (DLA). Findings showed the frequent and unexpected use of authorization, s
Drought is one of the most costly disasters worldwide. The complexity of nonlinear relationships between drought variables and drought severity during drought events poses significant challenges for accurate drought monitoring and prediction. Drought research in Morocco has been dominated by linear and conventional statistical methods, such as the pearson correlation. Although some earlier researc
The Light Dark Matter eXperiment (LDMX) is a planned missing momentum and energy experiment at SLAC, the purpose of which is to produce dark matter through production at an accelerator. A key theoretical process making this possible is called "dark bremsstrahlung," where an electron scattering off a nucleus produces a dark photon instead of a Standard Model photon. LDMX aims to detect da
A profound transformation toward sustainability is reshaping society. In every industry, organizations increasingly depend on Sustainable Development Goals (SDGs) and Environmental Social Governance (ESG) standards as crucial bench- marks to guide their operations. Making sustainability a core priority in corporate operations also involves integrating it into corporate communications. Internal com
The present study investigated the kinetic stability and activity of water-forming NAD(P)H oxidase (NOX) in a Liebig-type bubble column reactor, simulating industrial-scale conditions at laboratory scale. The study is divided into three parts, examining hydrodynamic parameters, NOX deactivation rate and protein concentration dynamics. The first part investigated and characterized the hydrodynamic
Title: Exploring the scope of optimizing the supply chain network - A case study on an Indian automotive company Author: Arvind Vikram Devendran Supervisor: Louise Bildsten - senior lecturer at the division of engineering logistics & program director of logistics and supply chain management Purpose: The purpose of this thesis is to investigate and propose an optimal solution for the current su
Keywords: Retro branding, message framing, message sequencing, nostalgia proneness, consumer innovativeness, willingness to try, Fast-moving consumer goods, new product brands, retail environment. Purpose: The study addresses the limited understanding of retro branding´s effectiveness in retail environments, particularly for new FMCG product brands without established heritage. It explores how
Character assassination (CA) is a strategic communication phenomenon with roots in ancient times, yet it remains underexplored in the literature on reputation management. While widely used in contemporary political environments, including those in Georgia, its intersection with the NGO sector has received relatively little scholarly attention. Positioned uniquely between the public and private sec
This thesis explores how sustainable entrepreneurs adapt their motivation and identity amid the emotional, moral, and strategic tensions of building purpose driven ventures. While previous research has examined motivation and identity separately, little attention has been paid to their interdependence, particularly in high uncertainty environments where values and viability collide. Integrating Se
This study explores the underlying motivations that lead middle-class consumers to eschew visible branding in favor of more inconspicuous forms of brands in their expression of self. Within the framework of contemporary Consumer Culture Theory, identity construction through symbolic consumption has been extensively examined. In this context, fashion, particularly the use of branded logos, has b
Geospatial data analysis plays a critical role in a wide range of applications, from urban planning and environmental monitoring to disaster response and infrastructure management. However, it remains technically demanding and largely inaccessible to non-experts due to the complexity of geospatial data structures, domain-specific tools, and the need for advanced programming knowledge. A particular
Drainage of peatlands causes changes in water table (WT), vegetation and decomposer community. As a consequence, decomposition patterns and carbon dynamics change, which is visible in altered Dissolved Organic Carbon (DOC) concentrations in ground and soil water. Additional changes in precipitation patterns towards more extreme drought and rain periods, as expected with climate change, cause furth
This thesis explores the influence of national culture on the management of mega-events, with particular focus on the Olympic Games and their role as a tool for nation branding. While various political, economic and environmental factors contribute to the planning and execution of such events, this study highlights the often-overlooked impact of cultural values on a nation’s image and reputation.
Polyethylene terephthalate (PET) is a widely used polyester worldwide, however its disposal has made a major contribution to climate change and other environmental issues. Therefore, sustainable approaches for PET depolymerization are essential for advancement of eco-friendly PET recycling. Enzymatic depolymerization of PET has attracted attention during the past decade. In this study, to evaluate
bstract The real estate sector in Sweden has long been characterized by high entry barriers, strict regulations, and a high demand for large initial capital. These factors make it challenging for new ventures to succeed in the market. With this background, it seems relevant to understand which driving factors can be related to entrepreneurial success. This study researches how specific characteris
As social media continues to advance rapidly and globalization intensifies, brands are grappling with a heightened complexity of crises. In this process, emotional factors are crucial in disseminating the crisis. Brands are increasingly attempting to influence the emotions of their audiences and ease crises through entertaining content. To explore the potential of brand entertainment strategies as
This thesis investigates the generation and evaluation of tetrahedral meshes based on tomographic data of open-cell aluminum metal foam. The work focuses on creating volume meshes suitable for finite element analysis (FEA), starting from a 3D reconstruction of the metal foam microstructure derived from a stack of over 1000 CT-like image slices, tomographs. The work was based on, and extended a Py
Stair width, riser height, tread depth and design may vary between different stairs. This study investigated how stairs with a variation of dimensions and designs affect people’s walking patterns, walking speed, and risk of falling. The thesis involved conducting observations and video recordings in six stairways with varying width, riser height, tread depth, and design, in addition to a brief lit
Introduction: Achieving and retaining a low background signal is essential for analytical techniques, especially for extremely accurate systems such as supercritical fluid chromatography (SFC) coupled with high-resolution mass spectrometry (HRMS) since the limits of detections are heavily dependent on the background signal. Background: A standard option to ensure a low background signal is the usa
Title: Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD Date of seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Yujing Jiang and Xinlei Liu Supervisor: Veronika Tarnovskaya Keywords: International Brand, Brand Perception, Purchasing Motivation, Cross-culture, Home Country &am
