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Negotiating Knowledges in Heathland Management

This thesis examines contemporary heathland management in Western Jutland, Denmark, focusing on how diverse forms of knowledge – embodied, institutional, and scientific – shape management and conservation practices. Based on ethnographic fieldwork with shepherds and interviews with municipal staff, and Nature Agency officials, the study analyzes the negotiations that underpin the governance of the

Stepping into art – Exploring the Convergence and Hyperreality of Immersive Experiences

Over the last few years there has been a buzz circling one word: immersive. This word is not only connected to communication technologies, but it is also a way to explain what to expect when entering for example an art exhibition. Within the world of immersive experiences are visitors meant to watch digitised art – which is reconstructed from existing artwork – in a new and engaging way. Through c

Labeled Identity in the Digital Age: A Case Study of MBTI on Xiaohongshu

In the highly mediated and algorithmic landscape of contemporary Chinese social platforms, identity construction has increasingly shifted from open-ended self-exploration to templated, label-based performance. This study explores the cultural practices of the Myers-Briggs Type Indicator (MBTI) on Xiaohongshu, a Chinese social media platform, as a case of “labeled identity.” As traditional sources

“IF THE HUMAN ISN’T NATURE, THEN WHO DECIDES WHAT HUMAN IS?” : A TRANSECOLOGICAL LENS ON GENDER AND NATURE IN EDINBURGH, SCOTLAND

This thesis contributes to the recording of trans stories to counter our erasure-and to the small but growing field of transecology. The aim is to explore the in-sights a trans perspective has for human ecology’s conception of nature, human,-gender, and binaries. This was done through 12 semi-structured qualitative inter-views with trans people in Edinburgh. Employing a critical queer methodology-

The Power of Peat, Media Representations of Finnish Mires through Critical Discourse Analysis

This study aims to expand the research on Finnish mires by bringing humanistic perspectives to the field that has traditionally been dominated by natural sciences. The thesis examines cultural and societal aspects of human-mire relationships. This is done by conducting a Critical Discourse Analysis (CDA) of news media articles published between 2020 and 2025 in three different news media: Helsingi

Re-existing through memories and visions of the future. A futuring approach for multi-temporal, territoralised, heart-felt transition imaginaries

My main contribution to the Human Ecology field is exploring the relationship between memories and images of the future when pursuing transition imaginaries. By ‘feeling with the head and reasoning with the heart’, I used a sensory ethnographic method to listen to people's life stories during my fieldwork in Bolivia with territorial defenders. Throughout the data collection and analysis, there

Corporate commitments vs. Practical realities: A study of ecological management and biodiversity in French companies under the Labbé law

Even with repeated scientific warning, pesticides remain widely used in towns and suburbs and represent a threat to human health and biodiversity. The French Labbé law, adopted in 2014 and reinforced in 2022, was implemented to regulate phytosanitary products employed in urban green spaces. This article analyzes how the firms operating green spaces in urban settings have adapted their practices ac

Green Promises, Dirty Practices: A Political Ecology of Sustainability, Capitalism, and Greenwashing in PTT’s ESG Strategy

The ESG (Environmental, Social, and Governance) framework has been extensively explored and used in the business sector in the past decade. However, rather than bringing about genuine change, the framework has been questioned for perhaps using ESG to legitimize the capitalist system. The purpose of this thesis is to examine how PTT Public Company Limited, Thailand's biggest energy company, use

Platform Jumping as Religious Practice: Digital Strategies of Chinese Christians in Sweden

Transnational migrant communities increasingly depend on digital platforms to sustain social connections, cultural practices, and community life across borders. For Chinese Christian migrants, digital media practices are shaped by both diasporic needs and the influence of China's digital surveillance and censorship, which extends beyond national borders. While existing research has explored Ch

Not Another Polar Bear: Exploring Emotional Detachment from Water-Related Climate Change Risks through Participatory Art

Some forests are burning in the US, the North of Italy gets flooded, and early spring days start to feel like midsummer. But it seems more important what kind of lunch to have for Tuesday, or which coffee blend is best for the new espresso machine. What makes people really care about climate change, not just in terms of awareness, but emotionally? This thesis aims to explore the motifs behind and

“All I miss is soul”: Negotiating Legitimacy, Identity, and Taste in the Age of AI Music

This thesis investigates how AI-generated music challenges traditional systems of cultural legitimacy, identity, and musical taste. Drawing on Bourdieu’s theory of cultural fields and symbolic capital, and supplemented by Simon Frith’s insights into authenticity and identity performance, the study examines how emerging technologies reconfigure creative authority within platform-driven environments

When Criticism Becomes Vilification: A Qualitative Text Analysis of YouTube Comments on Greta Thunberg

In the digital age, public figures are no longer defined solely by their actions or media representation, but also by how they are discussed and interpreted by social media audiences. This thesis explores the evolving nature of digital criticism and symbolic vilified identity construction through a qualitative text analysis of YouTube comments about Greta Thunberg from 2019 to 2024. Drawing on 840

CAT AS MEDIATOR. A Digital Ethnography Study About Digital Migration from TikTok to RedNote

In January 2025, following renewed threats of a TikTok ban in the United States, over half a million users migrated overnight to RedNote (also known as Xiaohongshu), a Chinese lifestyle-sharing platform. This unexpected influx marked the first large-scale digital migration from a Western user base into a Chinese social media space. Among these users, who are self-described as “TikTok refugees”, a

Var finns vikingahamnen i Löddeköpinge?: en jämförande studie med andra vikingatida handelsplatser: Birka, Hedeby och Ribe

In order to get an answer to the question of where a Viking-era harbor could possibly be placed in Löddeköpinge, indicators such as Lödde kar, Lödde å, the seasonal market place at Vikhögsvägen in Löddeköpinge, the permanent settlement in Löddeköpinge, the church village in Löddeköpinge, the burial field and the church in Löddeköpinge and Borgeby's trelleborg need to be studied in relation to

Physiological Characterisation of Nitrogen Fixing Bacteria in Pure and Mixed Cultures

The scope of this Master Thesis project is divided in two parts. In the first part, the objective is to characterise various strains of Azotobacter vinelandii under diazotrophic conditions with regards to growth rate and production of metabolites, such as ammonium or PHB. This will allow for an assessment on which nitrogen fixing strain displays the most promising results for use in the second par

Producing Feminist Health Knowledge from Below: A Case Study of Visual Framing, Situated Experience, and Audience Engagement in Pause in Dialogue on Xiaohongshu

This study investigates how feminist health discourse is collaboratively produced on Xiaohongshu, a Chinese social media platform known for its female-dominated user base and stringent censorship environment. Focusing on the account Pause in Dialogue, the thesis explores how stigmatized topics such as menstruation, sexual health, and bodily discomfort are reframed through multimodal strategies and

Voices of Exile: Navigating Ethical Challenges and Anonymity in the Context of Path- Dependent Media Repressions

Political oppression, massive exiles, censorship, and repression of freedom of speech have followed the post-Soviet states from their Sovietisation to the mimicked efforts of independence. This thesis explores how exiled journalists from post-Soviet countries, such as Russia and Belarus, redefine their professional roles and journalistic identities amidst severe authoritarian repression followed b

How much can we rely on Broadsheet Journalism as the watchdog of Morality in the age of con artists?

Con artists, those who use their charm and confidence to scam people, are thriving in modern society. They signified the moral crisis in neoliberal culture, where morality, the idea of supporting group goods, is desensitized and secondary to individual profits. The media content played a crucial role in intensifying the crisis. The monetization of criminality indicates that moral transgression is

Bodily self-representation and ‘Everyday resistance’ of Gao-Da-Zhuang women in China

RedNote (Xiaohongshu) is one of the most influential women-centered platforms in China. Due to its highly feminized features, female users curate and share contents related to their body image, reflecting the prevailing representations of Chinese aesthetic ideals and normative femininity. This thesis examines Gao-Da-Zhuang (tall, large-sized and strong/muscular) women’s bodily self-representation