Reaching Your Destination: A Qualitative Study on Ridesharing as a Solution for First and Last-Mile Transportation Challenges
The study aims to explore the increasingly relevant and theoretically underexplored field of ridesharing as a solution for first and last-mile transportation, its success factors and challenges, as well as the process of integrating ridesharing into a public transport network. It utilizes a business model innovation framework as the theoretical basis to explore success factors as well as challenge
