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Denna studie ämnar skapa förståelse för hur big data förstås och används av kon-sulter inom fältet public relations. Studien använder en hermeneutisk analys där konsulter på kommunikationsbyråer har deltagit i kvalitativa intervjuer. Genom att se till digitala processer utifrån i grunden sociologiska förhållningssätt såsom neo-institutionalism, skandinavisk institutionalism och actor-network theorThis study aims to give insight on how the phenomenon big data is understood and applied amongst consultants within the field of public relations. The analysis was conducted through hermeneutics, where consultants from communication agencies participated in qualitative interviews. By looking at digital processes from a sociological approach, incorporating Neo-institutionalism, Scandinavian institu

I och med de utmaningar som mänskligheten idag står inför, med stora klimatförändringar, ökad urbanisering och en global ekonomi kan städer komma att spela en central roll i hållbarhetsarbetet. Det är av vikt att beslutsfattare i städer kan förstå, hantera och styra på ett sätt att städerna utvecklas till hållbara samhällen med hållbara processer. Frågan är hur väl beslutsfattarnas sätt att hanterWith the challenges facing humanity today, with rapid climate changes, an increased urbanization and a global economy, cities can play a central role in sustainable development. It is important that decision-makers in the cities can understand, manage and govern in a way that cities develop into sustainable communities with sustainable processes. The question is how well the decision-makers' w

Konceptet city branding har växt fram som ett strategiskt verktyg i syfte att uppnå positiva uppfattningar av en stad bland invånarna samt attrahera de som vill bosätta sig på, investera i eller besöka platsen. Evenemang och festivaler har visat sig vara populära strategier ämnade att skapa mervärde i värdstadens samhälls- skikt, som bidrar till det varumärke och den image som önskas. Malmö är enThe concept of city branding has emerged as a strategic tool in order to achieve positive perceptions of a city among residents and to attract those who want to live, invest or visit the location. Events and festivals have proven popular strate- gies in order to create added value in all societal aspects of the host-city, contrib- uting to the brand and image as desired. Malmö is a multidimensiona

Studien problematiserar det akademiska fältet kring kommunikation av platsvarumärke. Fältet har fokus på praktikalitet och ser fenomenet som en neutral aktivitet vilket förbiser bakomliggande politiska beslut och konsekvenser. Syftet med studien är att lösa detta genom att närma sig ämnet med ett perspektiv influerat av Foucaults koncept ”governmentality”. Genom diskursanalys studeras kommunikatioThis study argues a problem in the place brand communication field’s focus on its practicality as a management strategy, regarding it as a neutral activity overlooking the political decisions behind and its consequences. The purpose of this study is suggesting a solution by approaching with a governmentality perspective. The method of discourse analysis has been used studying the city brand commun

se bilaga.All optical equipment suffers from a phenomenon called stray light, which is defined as unwanted light in an optical system. Images contaminated by stray light tend to have lower contrast and reduced detail, which motivates the need for reducing it in many applications. This master thesis considers computational stray light compensation in digital cameras. In particular, the purpose is to reduce s

The Forest Service has declared its intention of becoming a learning organization. As a means to that end, the Forest Service has borrowed and adapted the staff ride concept from the military. This paper describes the staff ride product and compares it to what scientific research tells us about the nature of learning. Focus group sessions were conducted to ascertain the strengths and weaknesses of

As the gateway to a great variety of digital activities, Google has standardised how information is accessed. This transformation of the modern search paradigm has brought about a change in our relationship to information and, as information specialists librarians can offer a valuable perspective on this subject. The question of how trust plays a part in the relationship between librarians and Goo

The purpose of this study is to investigate if there is a difference in the short-term announcement effects of equity private placements depending on the relationship of the investor with the issuing firms in terms of information asymmetry and agency conflicts. An event study is conducted to study if there are abnormal returns. The abnormal returns will be used as the dependent variable in a reg

I denna rapport utvärderas personsäkerheten vid händelse av brand i köpcentrumet Familia. Rapporten är skriven som en del i kursen Brandteknisk Riskvärdering vid brandingenjörsutbildningen vid Lunds Tekniska Högskola. Familia är ett relativt litet köpcentrum som ligger i handelsområdet Hyllinge Storcenter, mellan Åstorp och Helsingborg. Här finns sammanlagt 47 butiker, restauranger och caféer. Fö

I och med de utmaningar som mänskligheten idag står inför, med stora klimatförändringar, ökad urbanisering och en global ekonomi kan städer komma att spela en central roll i hållbarhetsarbetet. Det är av vikt att beslutsfattare i städer kan förstå, hantera och styra på ett sätt att städerna utvecklas till hållbara samhällen med hållbara processer. Frågan är hur väl beslutsfattarnas sätt att hanterWith the challenges facing humanity today, with rapid climate changes, an increased urbanization and a global economy, cities can play a central role in sustainable development. It is important that decision-makers in the cities can understand, manage and govern in a way that cities develop into sustainable communities with sustainable processes. The question is how well the decision-makers' w

Jämförande studie mellan George Sands karaktär Lélia och Balzacs Fœdora.

I started playing guitar when I was 16 years old, and I learned to play on my own. I still play the guitar but I have a long way to go before I am fully learned. When the video-game Guitar Hero hit the shelves, I and my friends were fast to pick it up. We spent hours and hours with this game, and eventually we got really skilled at this game. But it was just that. A game. What if there was a way

This report will cover and explain the various stages it took to develop and design a new cleaning machine for the company HTC. HTC is a well-known company that specializes in manufacturing machines and tools used in the process of grinding floors, but it is their Twister™ pads that will be of interest for this project. Twister™ is an abrasive pad covered in millions of microscopic diamonds that

Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. Att på ett korrekt sätt följa den nya lagstiftningen kräver en ny typ av kunskap inom mervärdesbranscherna, vilket blir ännu tydligare för produkter med innovative påståenden som inte är Background: Recent changes in EU legislation have changed the industry of functional foods by tightening substantiation requirements for claims made to consumers. Parallelly, functional products are growing within the pet food segment. To follow the new legislation requires a new kind of knowledge within both industries, which becomes even more apparent when developing innovative products with les

In Hälsingland, Sweden, there are approximately a thousand Hälsingegårdar; big farm houses with lavishly decorated rooms typical for the region. These farmhouses have been the subjects of much research, mainly with a focus on their economical background, or restoration aspects. There has been no archaeological research done on these farmhouses, and thus an archaeological perspective is lacking in

Denna studie ämnar att öka förståelsen för hur den alternativa mediesajten Avpixlat strategiskt kommunicerar sin bild av det svenska samhället, hur denna uppfattas av sajtens läsare och vilka implikationer det kan få för demokratin. I ett dialek- tiskt förhållningssätt undersöks kommunikationen utifrån såväl sändar- som läsarperspektiv, med hjälp av retoriska- och receptionsanalytiska metoder. StuThe aim of this study is to increase the understanding of how the alternative media site Avpixlat strategically communicates its image of Swedish society, how this image is perceived by its readers and what implications it might have for democracy. With a dialectic approach, the communication has been examined from both sender and reader perspectives, using rhetoric- and reception analyses. The em

The purpose of this report is to examine the safety of people during evacuation of the nightclub Etage in case of fire. Etage is one of the biggest night clubs in Malmö and can receive a maximum of 500 guests during opening hours. Three different fire scenarios were analyzed along with evacuation scenarios. These were simulated in the programs FDS and Simulex. In many of the scenarios the evacuat

The main purpose of this report is to evaluate the fire safety situation at Katrineholms conference center, focusing on human safety and evacuation possibilities. The building contains conference halls, offices, a nightclub, a restaurant and two cinemas. A risk analysis is made where possible scenarios are estimated and evaluated in regard to probability and consequence. Thereafter the three worst

Syftet med studien var att undersöka sambanden mellan upplevelsen av motivation, ett stödjande arbetsklimat (i termer av autonomi- och kompetensstöd från kollegor och chefer), välmående och produktivitet på callcenters. Urvalet bestod av sju callcenters i Sverige och en webbenkät besvarades av totalt 329 respondenter. Datan behandlades utifrån korrelations- och regressionsanalyser, vilka visade flThe purpose of the research was to investigate the relationships between perceived degrees of motivation, a supportive work climate (in terms of autonomy and competence support from colleagues and managers), well-being, and productivity at call centers. An online survey was distributed to seven Swedish call center companies and was answered by 329 respondents. The data was analyzed using correlati

In Sweden there was a government decision 2012 to implement a new level of care within the national psychiatric health care. The purpose with this study was to investigate the implementation ie a new means of organization in the psychiatric healthcare for children and adolescents in the city of Växjö. In this study we focus on the implementation nationwide in Sweden and specifically in our county.