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This thesis explores how young consumers navigate consumer guilt within the context of social media-narrated consumption. While social media platforms like Instagram and TikTok are known to stimulate desire and shape consumer identity, less is known about how they influence emotional responses after consumption, particularly guilt. Existing literature has largely treated social media and consumer
This thesis analyzes Socialstyrelsens (Swedish Social Services) guidelines for endometriosis healthcare, with the aim of understanding the social aspects of the medicalized field of endometriosis. Former research on transnational and Swedish endometriosis experience, studies on endometriosis guidelines and Socialstyrelsens’ guidelines for healthcare, is presented to contextualize the project. The
This thesis addresses state regulation of assisted reproductive technology in Sweden. Particularly the assessment of parental potential, which according to Swedish law is mandatory when seeking to reproduce with donor gametes through assisted reproduction. Theoretically the study enters into a critical dialogue with a reproductive justice framework, theories on reproductive racism, along with Jasb
Svenska tillståndsprocessen - hjälper eller stjälper Sveriges hållbarhetsarbete? Vindkraftsentreprenörer har länge högljutt tvekat på legitimiteten och effektiviteten av den svenska tillståndsprocessen för vindkraftsetablering. Har deras skrupler någon grund i verkligheten av dagens tillståndsprocesser eller är problematiken överdriven? Sverige har idag god tillgång till förnybar och fossilfri eWind power is crucial for achieving climate and energy targets, but prolonged permitting processes can impede its expansion. This thesis examines whether Sweden’s permitting process is an unreasonable obstacle to wind power development, with the new (2023) EU requirements under the Renewable Energy Directive III (RED III) as the benchmark. The research identifies RED III’s demands on permitting, e
The road freight sector’s significant contribution to greenhouse gas emissions necessitates emission mitigating strategies to meet climate targets, such as the Paris Agreement’s goal of 43% emission reduction. While Battery Electric Trucks (BETs) show great potential to reach these goals, their successful integration hinges on optimization and route planning. This thesis investigates the condition
The third sector encompasses organisations that are highly value-driven and oriented toward social change, often addressing needs overlooked by governmental bodies. This thesis explores the leadership experiences of women in this sector, focusing on their motivations for attaining leadership roles, self-leadership strategies used, and whether they encounter gender-based barriers throughout their l
Purpose: This thesis aims to investigate how customers’ pre-existing brand loyalty influences their perceptions of four characteristics – Perceived Usefulness (PU), Perceived Ease of Use (PEoU), Perceived Trustworthiness (PT), and Perceived Human-likeness (PH) – of AI chatbots used in customer service. In turn, we strive to examine how those perceptions affect overall customer satisfaction towards
Research question: "How do young women construct and perform aspirational identities through the Clean Girl aesthetic on digital platforms?" Purpose: The purpose of this study is to expand the understanding of how trendy aesthetics on digital platforms like TikTok shape users’ identity construction and self-performance. Theoretical perspective: Two main theoretical fields, aspirational
Purpose: The purpose of this study is to explore how consumers navigate and justify their consumption habits while striving for a more sustainable identity. The study examines the internal dilemmas that arise when sustainable values confront the realities of identity expression and social influence. Methodology: A qualitative research approach was adopted, in the form of in-depth interviews, invo
This study investigates how early-career professionals construct their professional identities within the context of graduate development programs. As organizations increasingly rely on graduate development programs to attract and develop high-potential graduates, these programs have become an important talent development strategy for cultivating future leaders. Yet, despite the growing prevalence
Society is undergoing a great transformation with regard to the climate crisis, where electrification plays a crucial role in decarbonizing. To meet the future energy demand, improving power grid utilization is essential. This thesis develops standardized methods to evaluate and identify key parameters in terms of impact and branch loading, and to determine the probability of load flow scenarios u
Abstract Title: The Sound of Silence: Conceptualizing Strategic CSR Silence as a Communication Practice Date of Seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Bob Groeneveld and Vivian Reijntjes Supervisor: Jon Bertilsson Keywords: Corporate Social Responsibility (CSR); CSR Communication; Strategic Silence; Critical Theory; Discursive Closure;
It takes a village to raise a child. It also takes a village to care for our elders - and with this ambition my project of generational housing was created. However, our elders lived a whole life before we came along, which I choose to value as a resource in order to create balance in the everyday life of families with working parents. The neighbourhood is conceived as a semi-collective unit at
To address global food security challenges caused by population growth and climate change, accurate prediction of crop yield is essential for sustainable agriculture. Winter wheat, a key global crop, faces production instability in regions like Sweden and Morocco due to extreme weather conditions. This study employed unmanned aerial vehicle (UAV)-based multispectral imagery and digital surface mod
Patricio Guzman’s 1997 documentary film La memoria obstinada contains highly interesting narrative elements. These performative devices, also called re-enactments, are remarkably effective in historiographical, psychological, and cultural terms. These stylistic devices present in the Chilean director's cinematographic work manage to materialize memory within the sociocultural context to which
Denna studie undersöker utrymning genom inåtgående dörrar, något som bör undvikas enligt svenska byggregler när antalet personer i en lokal överstiger 30. Trots detta är de specifika utmaningarna och påverkande faktorerna, särskilt vad gäller personer med nedsatt rörelseförmåga, till stor del outforskade. För att belysa detta genomfördes en litteraturstudie samt utrymningsförsök med 36 deltagare (This study investigates evacuation through inward-opening doors, a practice discouraged by Swedish building regulations when occupant numbers exceed 30. Despite this, the specific challenges and influencing factors, particularly regarding individuals with movement impairments, remain largely unexplored. To address this gap, a literature review and eight evacuation scenarios involving 36 participan
