Valuation studies in practise: Consumers acquisition of secondhand clothing through online channels at Myrorna (Sweden)
Textile industry is one of the most polluting industries in the world and fast fashion is the unsustainable practice that most consumers are following. Adopting the habit of purchasing secondhand goods can lead to a more sustainable life. However, some people still do not prefer to consume secondhand clothes because of various stigma and barriers attached to it. In order to eliminate the stigma an