Collective bargaining agreements conceptualizes a major part of the construction of employment conditions for the Swedish labour market. However, the industry of elite football has historically not fully embraced the complete extent of this method of structuring employment. However, in 2023 the key stakeholders in Swedish women’s elite football, SFS, EFD, Unionen, AGA, individual players and clubs

While women comprise the majority of the hospitality industry workforce, making 56% in the EU market, they still remain significantly underrepresented in leadership roles, with 38% in top-level roles and less than 40% in managerial positions. This gender gap is evident in the Swedish hospitality sector where the higher volume of women are concentrated in part-time roles with a lower pay and facing

In a constantly evolving world, continuous development is more critical than ever—particularly when it comes to effectively leveraging one of an organisation’s most valuable assets: its people. Amid ongoing organisational transformation, middle managers play a pivotal yet often underexplored role in enabling change. Positioned between senior leadership and frontline employees, they must continuous

This thesis explored how large Swedish organizations leverage continuous learning to enhance organizational agility in response to the challenges of operating in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. The aim was to examine how learning initiatives are enhancing and sustaining organizational agility in two case companies, one in entertainment technology and one in industrial t

This thesis analyzes how managerial responsibilities and competencies are affected by the integration of AI within organizations. As AI technologies increasingly support or automate operational tasks, decision-making processes and strategic planning, the responsibilities of managers are evolving. The study aims to identify these evolving responsibilities, and the competencies required to effective

In recent years, there has been a growing awareness, demand, and regulation to adopt more sustainable practices within business operations. As a result, companies face increasing institutional pressures related to sustainability, which require them to adapt their businesses, comply, and remain competitive. This research contributes to the interpretation of sustainability in a business environment

Det sker en ökning av dödliga polisskjutningar i USA och det är även ett problem i Sverige. Tidigare forskning finns kring polisskjutningar i jämförelser mellan länder, men det saknas något komparativt mellan USA och Sverige. Syftet med denna studie att få en bild av förekomsten av dödliga polisskjutningar i USA och Sverige samt se om det finns variabler som har något samband med dessa skjutningar

Over-indebtedness is at an all-time high in Sweden. The purpose of this study was to find relationships between financial literacy, the three coping behaviours: problem-focused, emotion-focused and avoidant, and personal payment strategies. A further aim was to find gender and generational differences in this objective. The study is a cross-sectional survey where the participants (N = 2057) answer

This paper examines the evolution of the return premium associated with corporate PAC contributions among S&P 500 firms between 1993 and 2024, and assesses whether political giving continues to yield financially meaningful payoffs. A panel of 500 large-cap firms (per year) is analyzed using OLS firm and year fixed-effects regressions. Key regressors include continuous PAC-donation amounts, int

This thesis examines how psychological contracts and psychological safety shape the psychological constructs often associated with employee retention, based on insights from Danske Bank. As competition for talent intensifies, organisations must work on strengthening their understanding of the influences on employee retention. Despite the growing popularity of the concept of psychological safety in

With rapidly developing digitalization and the growing popularity of online learning platforms, understanding the psychological drivers behind user loyalty has become increasingly critical. This thesis investigates how Flow Experience, defined as a deep state of intense enjoyment, focus, and concentration, shapes user satisfaction and user attitudinal loyalty in the context of online learning

This thesis examines the development and social consequences of housing security policies in metropolitan China, with a focus on Shanghai. Against the backdrop of rapid urbanization and deepening socio-economic divides, housing affordability has emerged as a pressing challenge in Chinese cities. In response, the government has introduced a range of housing security measures aimed at supporting low

This study explores consumer perceptions of heritage brands following a revolutionary rebrand, with a focus on adapting the Consumer Perceived Value (CPV) theory. Building on Wuestefeld et al.’s (2012) framework, the research incorporates the disruptive nature of revolutionary rebranding to extend the theoretical understanding of CPV in a heritage branding context. Guided by a relativist ontology

Purpose: This study aims to investigate how consumer attitudes toward AI-generated content, in the form of pictures and videos, shape how they perceive a brand’s image. Research question: How is consumers’ perception of a brand’s image shaped by the use of AI-generated visual content? Theoretical Framework: Breckler’s ABC model, which conceptualizes the notion of attitudes, is used to ensure we

Purpose: The study aims to examine whether health consciousness, as a cognitive heuristic, influences the impact of vegan labels, as external cues, on product attribute perceptions such as taste, health, and environmental friendliness, as well as on consumption intentions. As consumers face cognitive limitations when evaluating food products, this research aim to contribute to the understanding of

This study aims to quantitatively examine the impact of on-court, off-court, and university-related factors on athlete marketability. It further investigates whether gender moderates these relationships. A quantitative approach was chosen, utilizing secondary data collected from collegiate basketball athletes’ social media profiles and university rosters for the 2024-2025 season. Generalized Linea