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Syfte: Uppsatsens syfte är att undersöka hur ett varumärke kan gå från att uppfattas som rent till att bli smutsigt. Med utgångspunkt i teorier kring rent och smutsigt, brand communities och subkulturer vill vi bidra till en ökad förståelse för vad som kan påverka ett varumärke negativt. Metod: Studien är genomförd med en kvalitativ forskningsmetod där den empiriska datainsamlingen har gjorts främ

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Stadsodling har beskrivits som ett positivt inslag i det urbana rummet. Sedan 2006 har fler och fler hyresgäster i olika bostadsområden i Malmö möjlighet att odla i pallkragar i anknytning till sitt hus. Att använda odling för att skapa en viss typ av område och hyresgäst har dock inte tidigare belysts ur ett maktperspektiv. Syftet med denna studie är att med begreppet governmentality diskutera h

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Bakgrund: Innebandy är den största inomhusidrotten i Sverige och har drygt 90 000 aktiva barn och ungdomar upp till och med 15 års ålder. För dessa ungdomar är det vanligt att föräldrar är tränare, framförallt pappor. Skadeproblematiken i innebandy är inte fullt kartlagt framförallt inte gällande barn och ungdomar däremot har de akuta skadorna hos samtliga innebandyspelare i Sverige ökat mellan 20

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The modern human being is exposed to different kinds of light during a normal day, both natural light and adjusted lighting. The idea that light affects us is uncontested, and so affecting the light in turn becomes a question of well-being. It is often thought that abundant and strong lighting is good lighting, but this is far from always accurate. Moreover, the light from a regular lightbulb is i

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The meaning of sentences is a notoriously tricky beast to nail down. In spite of the ease at which we manage to understand new and unfamiliar expressions every day most of us would be at a loss if asked what that understanding consists in. In contemporary philosophy linguistic meaning is often conceived of as a relation of referring or representing things in either some possible world or the actua

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Studies have shown that four years is a milestone when it comes to the development of explicit Theory of Mind (ToM). But recent studies have suggested that it is possible for younger children to show this ability explicitly, given that the test conditions are modified. The aim of this current study was to examine whether a more ecologically valid test setting could increase performance in a false

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The Church of Sweden has a long history of social work, and until year 2000 the Church of Sweden was a part of the government. Officially, the divorce between the two has not implied other changes than that each one is now in charge of its own economy. This study was done with a qualitative method in which semi-structured interviews were conducted with three deacons and three social workers. The a

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Occupational health and safety management systems are widely used as a systematic approach to managing occupational health and safety in organizations. One important element of which is the development of Standard Operating Procedures to ensure uniform written safety procedures throughout the organization. Such procedures are sometimes restrictive and inadequate to deal with the dynamic and changi

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Multiculturalism has had significant successes with promoting mutual cultural acceptance, inclusion and equality of national and cultural minorities in several western states. It is often praised by politicians and governments due to its emphasis on inclusion of minority-groups regardless of any cultural distinctiveness. Yet, such distinctiveness might be more significant for minorities and their

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As more renewable and intermittent power sources are incorporated into the grid, the need for energy storage solutions increases. Implementation of hybrid energy storage solutions (HESS) could enhance system flexibility and contribute to the development of renewable energy systems. The purpose of this master thesis project is to investigate the technical and economic viability of different configu

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Football, or soccer as the Americans call it, is the world’s most popular sport. Why is that? I believe it has something to do with the simplicity of the game. Compared to a lot of other sports, the only piece of equipment you need to play is a ball. With only a ball, a game of football could be played almost anywhere - in the park, at the beach, against a wall or on the street. One of the reason

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Drying clothes is an essential but energy demanding process in modern society. A common way to dry clothes is tumble drying. Electrolux is one of the world leading manufacturers of household appliances and currently is working on a heat pump tumble dryer product. This master thesis is a study of the aerodynamic properties for the internal air flow for the mentioned heat pump tumble dryer. If press

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PFOS (Perfluoroktansulfonat)-föroreningar har hittats på många ställen i Sverige och i resten av världen, därför finns det ett stort intresse och behov av att kunna kartlägga föroreningarna med fler metoder än vad som finns till-gängligt i dagsläget. Det här examensarbetet har som syfte att undersöka resistivitets- och IP (induced polarization)-mätningars lämplighet att kartlägga PFOS vid en brandPollution of PFOS (Perfluorooctane sulphonate) have been found at many sites in Sweden, but also in many other places worldwide. Because of the widespread distribution of PFOS there is a great interest and a great need to find new methods to map PFOS pollution. The purpose of this Bachelor thesis is to investigate if resistivity- and IP (induced polarization)- measurement can be used to find PFOS-

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The rapidly growing, global plastic production and the waste generated as an effect of this is associated with countless environmental problems. As this sector continues to expand, so will the problems. Further complicating is the fact that currently only a small proportion of plastic is being recycled or re-used. A majority of the recyclable plastic in the EU and in Sweden is instead being incine

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Historically, there has been a gap between business users and IT, and that gap is present in the BI context as well. As an attempt to bridge the gap, SSBI offers an environment which challenges the roles of business users and IT. Business users are empowered technically to create their own reports, while the role of IT shifts from being a roadblock to becoming a collaborator in meeting business ne

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A high informality incidence, measured as the share of informal employment out of total employment, is a common characteristic of most developing countries’ economies. In Mexico, where informal employment accounts for the majority of labour activity, this is argued to be a consequence of its unique social policy. The introduction of the social protection program for health in 2002, Seguro Popular,

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Women make up most of the high-skilled workers in OECD countries, a trend that has been on the rise since the 80’s. The main hypothesis of this paper is that women migrate more than men due to the cultural impositions of gender roles on their freedom. This paper benefits from using the most comprehensive dataset on brain-drain available, that contains data for 193 countries throughout 30 years, an

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Located in Båstad, at the Bjäre peninsula, is the camping business Båstad Camping. With many guests from all over of Sweden, the owners of the business want to convey information about tourist attractions, sporting activites, events and restaurants at the Bjäre peninsula in a modern way. The purpose of the thesis is to develop a visitors mobile application with information about the Bjäre peninsul

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Bostik AB has long had a production where parts of the production are done manually. These parts include that an employee needs to lift a rubber pulp from a conveyor belt, twist and put the rubber pulp into a pallet. The employee should then put on a plastic patch between each layer. This process can in the long run be unhealthy for the employees who will carry out the movement because repeated li

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Reduced growth rates in saturated developed economies have put increasing pressure on multinational companies (MNCs) to expand to rapidly developing emerging markets and capitalize on their value potential. Yet, this value potential comes with several challenges which are very different from what firms experience in developed countries, especially with regards to the bottom of the pyramid. The Tra