United Airlines: With Great Power Comes Great Responsability?

Volvo & The Polestar Series: Integration or Separation?

WELLS FARGO – THE BANK YOU TRUSTED IS BUSTED

Putting a Price Tag on Corporate Identity: The YouTube Case

Heritage Brand Strategy of Student Nations in Lund

Lund, a Great Idea - a Study in Place Branding

Business for Society – Social Enterprises

Can loyalty schemes be applied to all types of luxury brands?

Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS

Exploring brand architectures – a Volkswagen Group case

Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand

Kick-start your Brand through Crowdfunding

Mythical Branding and Crisis Management - The case of Santa Claus Village

Pinkwashing or Pro-Diversity?

Rhetorical analysis of brand communication over time

Cooperatives communication through a brand heritage perspective

How the Shift from a Product to a Service Brand affects Brand Judgement

Nation Branding after a crisis – Greece and Ireland in comparison

Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar