"There is nothing hidden behind the mask, the mask is all there is": En netnografisk studie om influencers autenticitet och modets kommunikation via kanalen YouTube
This bachelor thesis, “There is nothing hidden behind the mask, the mask is all there is.’ - A netnographic study on influencers’ authenticity and the communication of fashion through YouTube”, aims to understand the conception of authenticity and identity from a fashion perspective through the phenomenon vlogging on YouTube. By applying a netnographic research design, this thesis contains a colle