Entrepreneurialism and sustainability in Helsingborg- A critical discourse analysis of city marketing in the urban renewal project H+
This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. The marketing of the project is analyzed through critical discourse analysis, drawing upon the theore