Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. These drivers are then analysed by researching two case studies, Hein

A prerequisite for the effective conservation of species, is the accurate assessment of a species’ distribution and numbers. In order to look into the population sizes of birds, a quantitative atlas project from 1981 included a total count of the inland birds in the Faroe Islands. The aim for my thesis was to look at the population changes from 1981 until 2020, by repeating the 1981 atlas project,

Parkinson’s disease (PD) is a highly heterogenous disorder characterized by bradykinesia, rigidity, rest tremor and non-motor symptoms like cognitive impairment, anosmia, and sleep disturbance. The underlying pathological hallmarks of PD are the degeneration of dopaminergic pigmented neurons in the substantia nigra pars compacta, neuroinflammation and, alpha synuclein inclusions accumulating into

Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. Two case studies were conducted and analyzed over two time periods by applying the ‘Corporate Brand Identity Matrix’ and ‘4A:s of r

Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’

Utvecklingen av anjonbytarmembran som kombinerar långvarig termokemisk stabilitet, hög hydroxidjonledningsförmåga med adekvata mekaniska egenskaper för alkaliskt elektrokemiskt system, är för närvarande ett brett forskningsområde. I det aktuella arbetet undersöker vi radikalpolymerisationen av allylamin, särskilt i organiska lösningsmedel, som uppnåddes genom direkt polymerisering av den protoneraThe development of anion-exchange membranes that combine long-term thermochemical stability, high hydroxide ion conductivity with adequate mechanical properties for alkaline electrochemical system, is currently a wide research area. In the present work, we investigate the radical polymerization of allylamine, especially in organic solvents, which was achieved by directly polymerizing the protonate

This thesis examines the relationship between the architect and its digital tools, from the perspective that technology constantly is evolving. We believe that the architect’s relationship with its tools changes with the advancement of technology. That being said, we developed an investigative methodology based on generative design that we later applied to a more conventional architectural project

Amning under barnets första månader minskar i Sverige. Nittiofem procent av nyblivna mödrar i Sverige ammar, helt eller delvis, under barnets första vecka, vilket tyder på att de flesta har intentionen och viljan att amma. En stor andel kvinnor upplever dock problem vid amning, vilket kan förklara varför många slutar amma tidigare än amningsrekommendationen anger. Syftet med studien är att beskriv

The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases.By combining the time and quantity scarcity appeal as well as

Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies.

Purpose: The importance of satisfying each target groups’ needs and wants is increasingly becoming harder though the consumers are more aware and knowledgeable concerning the environment and healthier food choices. This paper examines how the newly launched Swedish tex-mex brand, Frankful, is satisfying the needs and wants of their target group, millennials, through their unique positioning and br

This thesis centers on the continued participation and agency of women in Sweden within the International Society for Krishna Consciousness, or ISKCON, despite its direct culture clash with Nordic egalitarian policy. While also addressing the translation of religious belonging into an identity given the increased interaction with the surrounding secular environment of Sweden. The motivation behind

Jane Austen is a well-known author, particularly within feminist literary history as her texts often included the lives of young women. The protagonists of Austen’s novels have often been the subject of analysis regarding how the author argued about women’s position in society however the minor characters are seldom discussed. In this essay I discussed whether or not her minor female characters ca

I en samtid där akademisk prestation är en allt viktigare aspekt för framtida framgång blir det angeläget att veta vilka faktorer som kan inverka på det. Anknytning har visat sig ha en väsentlig roll i vår utveckling och därav väcks frågeställningen kring vilken betydelse anknytning har för akademisk prestation. I den här systematiska narrativa kunskapsöversikten har vi granskat och eftersökt redaIn a time where academic achievement is a key factor for future success, the importance of knowing which factors have an impact on achievement is crucial. Parent-child attachment has shown to have an essential role in our development and therefore the question of which role attachment has on academic achievement is awoken. In this systematic narrative review we have examined and sought after exist

I dagsläget finns det otroliga mängder data som ackumuleras bland företag och i organisationer. Denna datan kan användas för att förstå och förbättra produkter, tjänster och processer och i slutändan bidra till att förbättra samhället. En del av denna data innehåller dock personlig information som kan användas för att identifiera en person, vilket kan vara problematiskt ur ett etiskt perspektiv omCollecting and storing data is easier and more common than ever before. A lot of this data is personal data, which is problematic to store and use both for ethical reasons and because of legislations. In some scenarios the personal information in the data is not interesting or relevant for the given task but it is still collected and stored as a byproduct of the data collection. In these scenarios

This thesis examines the narrative of estrangement in Theodor Kallifatides autobiography Ett nytt land utanför mitt fönster. He presents his thoughts on an estrangement that comes with having to move to a new country and learn a new language. The autobiographical text, which constitutes the primary research material, is analytically scrutinized via a thematic narrative analysis. In other words, th

Pålning är en typ av grundläggning lämplig för att grundlägga broar vid svaga markförhållanden. Att manuellt utforma en pålgrupp är en iterativ, tidskrävande process där snittkrafterna i pålarna måste verifieras för ett stort antal lastfall. Efter installationen kan pålarna dessutom ha nya positioner och kapaciteten måste verifieras igen. I detta projekt utvecklades en mjukvara för att automatiserFor bridges in weak ground conditions, piling is an appropriate type of foundation. To manually arrange the piles in a pile group is an iterative, time consuming process where the section forces in the piles must be verified for a large number of load cases. In addition, after installation, piles may have new positions and the capacity must be re-verified. In this thesis, a software was developed

Grain boundary diffusion in polycrystals is of importance in industrial applications as it often, to a large degree, dictates the effective rate of diffusion in polycrystals. For impurity diffusion the enrichment of impurities within the material will in turn change the material properties, such as ductility and fatigue rates. It is therefor beneficial to be able to quantify the effect of the grai